Baselworld 2013 Welcome to JEANRICHARD

Baselworld 2013 Welcome to JEANRICHARD

30 April 2013 | JeanRichard

Baselworld 2013 - Welcome to JEANRICHARD!

The JEANRICHARD brand is among the most prestigious of the high end watches and is named after its founder, the renowned watchmaker Daniel Jean Richard, the original member of a family that has contributed enormously to the development of Swiss watch making since the end of the 17th century. Soon after joining forces with the PPR luxury group, together with its sister company Girard-Perregaux, the brand unveiled a new brand identity at Baselworld 2013, debuting a totally revamped product line-up and corporate identity. The new product portfolio consists of five collections, two of which express the brand's heritage as a fine classical watchmaker, while the remaining three evoke adventure and exploration.


All flaunt an imposing 46mm brushed and polished stainless steel case, housing an automatic movement beating at 4Hz and equipped with a cautchouc, leather or steel bracelet:


they all have applied bevelled indexes and excellent overall finishing.


Considered as the Terrascope's diver version, the JEANRICHARD Aquascope has the same case and movement but is also equipped with a graduated diving scale to estimate unidirectional immersion time and PVD (Physical Vapour Deposition) or DLC (Diamond Like Carbon) coating:


These coatings are aesthetically appealing (e.g. the PVD) rather than offering greater protection from scratches (e.g. the DLC).


The most recent addition to the sports collection, the JEANRICHARD Aeroscope is comprised of all chronographs, enriched with additional technical features:


they all sport a titanium case, DLC coating and use CFRP chrono pushers. This is most probably the range upon which JEANRICHARD technicians will focus in the near future in adopting innovative materials. The 1681 collection completes the product line, using a coussin stainless steel or gold case and the in-house JR1000 manufactured movement, even in its version enriched with the small seconds function:



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(Photo credit: Horbiter's proprietary photo-shooting)

Gaetano C. @Horbiter - Watches & Luxury

TWITTER @Gaetano Cimmino

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