15 March 2016 | TAG Heuer , When Watches meet Cars , Baselworld 2016

Many things have changed in 40 years of Formula 1; rules, drivers, circuits and, of course, cars too, but there is one thing that hasn't incurred any changes at all: TAG Heuer's passion for this magic world. TAG Heuer is present at Baselworld 2016 with an important re-edition of their TAG Heuer Monza chrono, a timepiece that celebrates the dream and achievement of a mason that has always been linked to the world of car racing, in particular since the first F1 world-champion-title was conquered by the legendary Niki Lauda in 1976 on board a Ferrari sponsored by TAG Heuer.

The very same year, to celebrate this prestigious victory, Jack Heuer – the grandson of the manufacturer's founder – designed a watch projected into the future, it sported a black cushion-shaped-case, a pulsometric and a tachymetric scales, two essential tools specifically designed for those people who love speed and also want to monitor their heartbeat during the last lap of a grand prix's race.     

The current re-edition of this timepiece is very faithful to the original model, it features a racing red seconds hand, a black full-grain leather strap and some characteristics that remind us of 40 years of innovation, namely the hours and minutes hands that have been coated with orange SuperLuminova material, a grade-5-titanium-case measuring 42mm and an automatic ETA 2894-2 (or SellitaSW300) based caliber 17. The buttons and the crown are still made of polished steel, a touch of vintage style and originality alike. On the dial, the classic white HEUER logo – a trademark of the Heritage line – is coupled with another prestigious writing that indicates the MONZA timepiece's name. The historic HEUER logo sketched in laquered red is visible on the screw down case back (unfortunately not visible in this preview) that also makes this watch waterproof up to 100 meters.   

After TAG Heuer leaving the Geneva Motor Show (see the article on here) we are due to visit Baselworld 2016 tomorrow, where we will experience live the strong link that brings together the world of F1 and the TAG Heuer Monza chrono. Is this a sign that the Ferrari team will win the championship as Lauda did back in 1976? Or maybe it will be (yet again) the year of the bull given its recent collaboration agreement with the Red Bull F1 Racing Team?

TWITTER @Matteo Bulla 

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