Sector, or, better to say, Sector No Limits, is introducing new collections that draw inspiration from the nineties when the brand was often in the headlines. Back then, it fostered my passion for watches and watchmaking during the teenage; their “Sector No Limits” TV campaign soon became a hit as the film Top Gun and the Kawasaki GPZ did too, a few years earlier. From a communication standpoint, the related ad campaign filmed with professional skydiver Patrick De Gayardon brought extreme sports to a broader audience.

Sector No Limits is building on that heritage, in terms of product and awareness, and aims at going under the spotlight once again. I still wear an old Sector No Limits Chrono, and the chronograph is mainstream among the brand’s collections.

The new ones are mostly a modern take on those collections that were so coveted, rather than their contemporary sibling. The brand defines the new ones as “heritage.” According to a strategy geared towards proving the watch could withstand the harshest conditions, Patrick De Gayardon used to wrap a Sector No Limits 950 around his suit while surfing in the air.

The 950 collection is back in business, although the new one is an esthetic rather than technical take on the original one, as said, with other collections promoting more modern brand identity. The 2020 Sector No Limits 950 comes in three options: one pays homage to the original (in titanium, and mechanical) 950; case and bracelet are in PVD Gun treated steel, the dial has Arabic numerals, and a red 20-minute scale on the bezel.

Measuring 44mm, across, and 11mm in thickness, the Sector No Limits 950 is a quartz chronograph whose concave bezel is a collection’s hallmark, despite the design looks cleaner and more compelling (the bezel ring is thinner) than the old one. In short, it is a more modern watch.

The Sector No Limits 950 also comes in two standard steel options, whose most significant difference is that the re-issue retains the asymmetric Chrono register displacement. Simultaneously, the other two ones showcase a standard V-shaped arrangement instead, and baton indexes in replacement of the Arabic numerals.

Sector No Limits is not solely about “heritage,” but it introduces the Save the Ocean collection to preserve our oceans from plastic pollution. The brand has committed to crafting a collection whose case is the result of recycled plastic, and the strap is made of PET. The brand has unveiled six versions, three for men and three, smaller, for women.

Final thoughts: I think Sector No Limits is on the right route again and starts offering timepieces in line with the original mission; I hope the 950 collections will come with a titanium option, with mechanical movement, anytime soon. Also, I believe the brand is paving the way for a closer connection with fans while raising the bar on those collections that are true to the pedigree like this chronograph and the divers too. For additional information please visit the official Sector No Limits website.

(Photo credit: courtesy of Sector No Limits)

Gaetano C @Horbiter®

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