The Richard Mille boutique in Porto Cervo has officially re-opened.

12 July 2019 | Richard Mille

The re-opening of a boutique in time for the summer season is a recurring activity that takes place in most luxury summer locations. There's no doubt Porto Cervo is a unique place, and the ultimate destination for international jet setters, no wonder it hosts some of the most luxurious jewelry and watches boutiques in the world, and an exclusive brand like Richard Mille could not miss having its boutique here. Thus, the Richard Mille boutique officially re-opens for the summer season, and we took part in the ceremony.

Each time Richard Mille is organizing a press event, the agenda is outstanding: we took off from Linate Private Airport on Tuesday morning onboard a private Falcon and headed to Sardinia, and arrived then in Porto Cervo via transfer. Here, the brand's boutique holds a privileged position over the Piazzetta.

I was in Porto Cervo on holiday last summer, but I had the chance to take a look at the boutique just from the outside. In line with a brand vision whose primary values are excellence and quality, rather than quantity (total production is kept under strict control, and many of the technologies adopted are not suitable for large-scale production), the boutique's interior space feels like an intimate place geared towards wealthy high-tech luxury watch enthusiasts eager to discover the latest Richard Mille watch.

As you step into the shop, on your right-hand side is a three-dimensional display that replicates the signature tonneau case shape of an RM, something the brand adopted already at SIHH, along with a selection of men's and women's watches placed inside small displays positioned at the four corners of the shop. In the Richard Mille boutique, all the watches available are not on display, they are instead shown upon request, as the RM 11-03, for example, that boasts long waiting lists already. In comparison to last summer, displays, and decorations promote this year the 2019 Bonbon collection, the final selection of new watches to have been ever launched at a SIHH edition by Richard Mille.

After the tour, we moved to La Scogliera, a prestigious restaurant located in Porto Massimo, a wild and almost peaceful area on the Island of La Maddalena, right in front of the Isle of Caprera, where we enjoyed our lunch in a Richard Mille branded private space, a few steps away from the waterline. The day was unfortunately too short, but the experience amazing enough to confirm, once again, our remarkable is the care that Richard Mille offers to its customers, whether they are private collectors or, as that's our case, press journalists.