The moment when a company creates a new certification standard for its product (aka the METAS), it means that this business firmly believes in what it is doing and it has already well-defined the path it will embark on in the future. The moment when the same company decides to rebuild the building, where its products are manufactured, it means that there is something more important than “believing” at stake; there is a quality and growth certainty factor that OMEGA has constantly been focusing on with full determination.
The widening and prestige growth process of the products range of this manufacturer headquartered in Bienne (Switzerland) can be seen by everyone and its products are the tangible demonstration of what managers had already decided on paper a few years back.
This process has kicked off on 2nd November with the launch of a new production site; the 5-floor-building is located within the very same site, where the manufacturer has been headquartered since 1882, it was designed by the Japanese award-winning architect Shigeru Ban, who wanted to give this structure quite an ecological trait. It is within this building that all the production phases aimed at crafting and shipping OMEGA’s watches are performed;
- T2: watch assembling
- T3: bracelets
- T4: shipping
- Warehouse
- Logistics
- Staff training and development
The high productivity standards of this brand also go through industrial automation processes that have reached very sophisticated and specialized levels and that allow the manufacturing of a product with an ever-growing and constant quality level throughout the entire production system.
Nick Hayek, the CEO of the Swatch Group, Raynald Aeschlimann, the CEO of OMEGA, Johann N. Schneider–Amman, the Head of the Federal Department of Economic Affairs, Education and Research, and, of course, architect Shigeru Ban were all present at the inauguration event. We should simply stay put and wait to see what the next watch coming out of the new plant will be and also wish OMEGA a continuous growth both volume-wise and quality-wise; something we have always been used to with the manufacturer!
(Photo credit: Horbiter's proprietary photo-shooting)
Matteo Bulla @Horbiter®
@Matteo Bulla