Omega Speedmaster Professional Moonwatch Special Presentation Box
Rewinding a great classic in watchmaking
Product Marketing at Omega watches
If there is one aspect where Omega proves to be a very strong brand, it is its ability to add that unexpected touch of marketing to its products, thus fueling a watchgeek's passion for memorabilia as much as for their timepieces. The Omega Speedmaster Professional Moonwatch Special Presentation Box is the answer to enthusiasts getting crazy for everything Speedy, because when it comes to watches such as the Moonwatch, accessories play a role as important as the product itself.
The Moonwatch: when the accessory is almost as important as the product itself
The Omega Speedmaster Professional Moonwatch Special Presentation Box is a selling propositiong that since 2014 involves the four main references of the Omega Speedmaster Professional Moonwatch in its classic 42mm wide case version. This large box set or, I'd rather say, hand-bag, we were among the very first to photograph when it first "landed" on the Italian market, contains a lot of stuff geared towards the Moonwatch's die-hard fan: a medallion that reproduces the watch case back, a loupe embellished with an Omega red logo and, applied around the glass, a ring that reproduces the same tachy scale printed on the bezel itself.
The Velcro NATO Strap
This box comes, moreover, with a screwdriver to change the stainless steel bracelet with two straps: a NATO strap with the Omega logo engraved on the tang buckle and, the icing on the cake, a Velcro strap that replicates the one astronauts had wrapped around their wrist during the Apollo missions, included a 16 digit code that resembles what NASA used to internally classify their space missions.
Last but not least, who’s buying this box will receive a special book about the adventures of the Speedmaster, all in all at a price tag that is 4400€ for the hesalite crystal version (reference 311.304.230.01.005) and 5100€ for the sapphire crystal (reference 311.304.230.01.006) one (regardless of the standard bracelet, leather or stainless steel). Nothing changes about the timepiece's technical features, including the 1861 manual wind caliber.
Omega reaffirms, once more, its ability to refresh over and over again the appeal of the quintessential sport chronograph: the Omega Speedmaster Professional Special Presentation Box is what enthusiasts have been waiting for such a long time, while trying during these years even to replicate the original Velcro strap by drawing inspiration from official NASA photos found on the web. It is, moreover, a proposition that makes people who do not actually own a Speedmaster to approach the brand for the first time. Next step could be, in my opinion, to propose a Cordovan NATO strap although they did already a great job when they released the 2017 Omega Speedmaster Moonwatch Speedy Tuesday Limited Edition.
The Moonwatch - Now and forever
Omega has brought once again, in the last four years, the classic Speedmaster Moonwatch under the spotlight, after launching the innovative Dark Side of the Moon and the Omega Speedmaster Apollo 11 45th Anniversary Limited Edition with titanium and Sedna gold case for example, the last in a row being the 2018 Omega Speedmaster "Dark Side of the Moon" Apollo 8, that has been recently reviewed by our contributor Matteo.
For further info please visit the official Omega website.
(Photo credit: Horbiter®'s proprietary photo-shooting)
Gaetano C. @Horbiter®