Dreams of Flight is a striking new communication project developed by Hamilton Watch, that epitomizes its historical nod to aviation, and the long-standing relationship with the world of cinema, in an exceptional short film, where the brand is not just appearing but plays the role of the main character instead.
The short film’s guest star is aerobatic pilot Dario Costa, a Hamilton Watch brand ambassador, that I was lucky enough to meet in Cannes in 2018, during a stage of the legendary Red Bull Air Race circuit. He is the leading character of a film directed by renowned British director Jacob Sutton, and titled “Dreams of Flight.”
Filmed across the dunes of Namibia, Dreams of Flight resembles recent masterpieces like the award-winning film Dunkirk, in my opinion; Dario Costa executes extreme maneuvers in a region that might look all but challenging to a pilot who’s used to compete in a championship as demanding as the Red Bull pro circuit.
The Italian pilot had to face instead extraordinary technical and physical challenges, including sheer wind and low air density, that affect mainly aerodynamic and overall performance; low air density affects, for example, the engine power. Both did require additional psychophysical effort to him.
During the video-shooting, Dario Costa was wearing a particular Hamilton Khaki X–Wind watch, showcasing a black PVD treated case and a Day-Date window placed at nine o’clock, featuring large Arabic numerals filled with Super–LumiNova®. Also, it is powered by caliber H–30 that guarantees 80 hours of maximum power reserve.
Congratulations to Dario Costa on this achievement, and Jacob Sutton on narrating Hamilton Watch‘s relationship with aviation in such a romantic and unexpected way. It took him and the crew two years of filming and required extensive use of helicopter and drone.
The film “Dreams of Flight” promotes Hamilton Watch as we probably never even imagined. Is this just a single experiment, or the beginning of a new communication strategy? We will find out.
(Photo credit: Hamilton Watch)
Gaetano C @Horbiter®
