Mido Baroncelli Heritage
The white, the black and the two-tone!
It's been just over a month since I last wrote about Mido. The Piano City tour stopped by in Milan, and the brand (that is a partner of the project), presented a special series version of the Baroncelli Heritage dedicated to the event. Personally speaking, it was one of the funniest photo shoots I have ever taken part in and the piano that was used by the jazz musicians to perform during the event was one of the best settings I have ever used for the pics. Article and photos, if you have missed them, can be found at this address.
There are so many Mido Baroncelli timepieces that it is quite easy to get confused; they might seem the same at first sight, because they share the same basic concept, but they are different from the points of view of mechanics, finishing touch and style. The Baroncelli Heritage is the pseudo-vintage version of the Baroncelli, because Mido maintains a concept of the term “vintage” that is directly linked to the three-hand-design that reminds us of the manufacturer’s timepieces from the 50s and other watches that are part of the collection and still bear the historical logo in Italics, but that are, at the end of the day, modern watches.
This concept is also being highlighted by the design of the bracelet; a slim and thick mesh that resembles an Engineering bracelet (like our American friends would call it), with a beautiful (extremely elegant and well-built) deployment buckle sporting a "Baroncelli" engraving.
The two-tone-version of the three timepieces that you can see here has actually undergone a PVD-treatment that makes it look like a steel and gold timepiece; the technique used by Mido to deliver to its customers the touch and feel of an accessible high-end three-hand without betraying the brand's mission (i.e. providing the customer with an excellent value for money product without giving up on the aesthetic and technical level). One of Mido’s strengths is its ability to craft very fine grainé dials, whose finishes you can only fully capture through macro lenses and the right light, these dials contribute to transmit to the customer a feeling of high quality. The slim case, the design of the hands and all the couplings give the idea of a simple product, with no excesses, but with no solutions aimed at saving money either.
Of the three versions, two with a light dial and one with a black dial, I prefer the all-steel-versions. They are simple, linear and monotonous as, in my opinion, a Heritage should be. All the versions are exceptionally comfortable to wear around the wrist and this is type of watch that you wear 24/7 because it's easy to forget that you are actually wearing it! The retail price is quite attractive if you keep in mind the chaotic situation of the current price lists and the average market price of a three-hand that you won’t be able to get your hands on for less than the 1,000 euro psychological threshold and the fact that Mido can access the technology of the Swatch Group.
(Photo credit: Horbiter®'s proprietary photo-shooting)
Gaetano C @Horbiter®