Longines brings us to Saalbach

Intro

Today is excellent for many reasons: the Alpine Skiing World Championships officially kicks off in Saalbach, and the Italian team won a gold medal at the event’s opener. Also, we will spend three days at the Championship, i.e., in Saalbach-Hinterglemm.

Hosted by Longines, official partner to the FIS, the International Ski Federation, the brand has several champions under their winged glass logo, including Italy’s Alex Vinatzer, who last season secured the “Longines Rising Ski Star” title, confirming how much they invest in promoting young athletes as much as fostering its technological advancements in timekeeping.

Sports timing in alpine skiing

Champions like Odermatt, the leading ski ambassador among men or Mikaela Shiffrin among women, are the brand’s manifesto of their involvement in Alpine Ski sports timing, whose digital technologies like the LLAD (Longines Live Alpine Data) summarize more than a century of unstoppable technological development to measure the tiniest fraction of a second.

Since 1924, when the brand timed its first race in Saint-Imier, Longines has never stopped developing new timing technologies, from analogue to digital and beyond. It led the quartz revolution among Swiss-made brands, putting most of its knowledge into consumer products. Longines set many milestones, as seen in a separate area of the Museum.

Unfortunately, we cannot share our experience here. Still, we invite you to take a closer look at an article released in 2016 upon our visit to the brand’s Museum, a must-go trip if you want to know more about Longines as a timekeeper and beyond. Once there, you’ll find jaw-dropping devices, watches, and so many we could not capture them all in one visit. Also, remember that Longines’ involvement in timekeeping was once extended over the current disciplines.

The Longines Conquest Chrono Ski Edition

As the official timekeeper, you would expect a special edition watch to celebrate the 48^th World Cup Championships, and there you have it: a Limited Edition Conquest Chrono based on the latest-gen model. For the first time, the new Chrono Ski Edition comes with a closed case back featuring the Championship’s official emblem on a precisely oriented case back.

By finally closing the case back, the Conquest Chronograph achieves the boldness other models lack, and the anthracite dial adds a touch of sporty elegance. It will be a non-individually numbered Limited Edition of 2025 pieces, fitted with the standard mesh bracelet on a butterfly clasp or, as an option, a variable-thickness rubber strap to make it taper the wrist seamlessly.

(Photo credit: Longines)

Giovanni Maria Di Biase @Horbiter®