Bremont new watches 2024: Terra Nova and Supermarine

Introduction

Two thousand twenty-four marks one of the most relevant rebranding operations in watchmaking. The 2002 English-founded watch brand Bremont has undergone a complete renewal involving brand image and product, driven by a new vision and logo: the “Wayfinder.”

Bremont joins brands that categorize their watches in Air, Land, and Sea to help consumers identify each timepiece’s category better. The brand has overhauled two, with the Land-inspired Terra Nova collection hitting the spot.

Bremont Terra Nova

The collection is an ode to cutting-edge design and premium materials. It includes a range of high-value timepieces loaded with remarkable technical specifications and a curated style.

Bremont declared they took inspiration from the signature Field Watch template from the first half of the twentieth century, building a series of sturdy products whose materials, finishes and functionality prove the direction the brand has taken.

The design team pushed the boundaries of what a cushion case represents, raising the bar in the price-to-product equation, as we never witnessed in this product category.

904L and block Super-Luminova™

904L steel is no longer an exclusive of Rolex or Ball Watch. Bremont is among the first brands to adopt 904L in its market segment thus making available to a broader audience a superior PREN number than any ordinary AISI 316L, the standard across the Swiss-made industry and beyond.

The cushion case shape helps comfortably accommodate the watch on the wrist, and the lines are clean. Yet the designers amplified the basic concept by adopting large Arabic numerals filled with blocks of Super-Luminova™ to maximize the lume performance.

While the 904L helps the touch and feel stand out, you won’t go anywhere without a distinctive design, and that’s where the new bracelet comes in.

Designers know that the bracelet plays a primary role in promoting a first-class look. It enhances the integrated case-to-bracelet silhouette and offers practicality on any occasion. It also works as an eye-catcher for those approaching the brand for the first time.

The bracelet has a single link that follows the case shape. It builds on large brushed surfaces and polished edges. Last but not least, it adopts a quick-release mechanism.

As an option, the wearer can easily swap it with a velcro strap housing the BREMONT logo to make the most of the summer season. Finally, a leather strap is available, too, despite not being our favourite choice.

From 38 to 42.5 mm; from time-only to chronograph

The collection opens with a three-hander that we expect will represent the collection’s “bread and butter”. Featuring a symmetrical no-date dial, the collection’s opener measures 38 mm across and mimics a military Field Watch. Bremont offers two dial options at launch: brown chocolate and white.

Moving upwards is the mid-collection 40.5mm, which has a date and a slightly, yet not smoked, shaded green, replacing the white one found on the 38 mm model.

Topping them all is the Terra Nova 40.5 Turning Bezel Power Reserve, equipped with a bidirectional rotating bezel to use the watch as an exploration tool watch.

The running seconds counter moves to nine o’clock, and a power reserve gauge is located at six o’clock instead. Even in its most complicated design, the dial looks rich but sleek, and the blue dial option is a head-turner.

A new chronograph was added to the lineup, and works as an exploration watch, too. Whatever the option, the case is waterproof up to 100 meters, and an externally sourced mechanical movement powers each model. Retail prices range from 3,000 Euros (Terra Nova 38 on a leather strap) to 5,950 Euros (chronograph on a bracelet).

Bremont Supermarine 300M and 300M Date

A renovated Supermarine collection joins the Terra Nova. Bremont’s diving watch par excellence, bearing the new “Wayfinder” logo on the dial and crown, comes with a revisited case design based on a traditional, easily recognizable 300-meter diving watch engineered as a no-date or date timepiece.

Both options come with different dial designs: the no-date model that we prefer adopts baton indexes and bold Arabic numerals at three, six, and nine, available in green or blue with a matching bracelet and two strap options: rubber or leather. The date Supermarine adopts baton-shaped and round indexes. They share the eye-catching elongated arrow index at noon, a collection’s marker.

The case

As with the Terra Nova, the case and bracelet identify a watch aiming to find its space in the fiercely competitive diving watch scenario, an even more challenging task than the Field Watch template. At 40 mm, the case showcases a curved profile ending with elongated lugs on the bracelet’s side and pointed crown protectors on the opposite side.

The side view highlights the smooth curvature, the nice alternation between large brushed surfaces, and a subtle polished line along the edge. Again, the bracelet is the game changer. It offers a design halfway between a mid-H-shaped link and a rouleaux-type bracelet, which adds a vaguely 1980s diver’s watch feel to it, enhanced by the metal insert onto the bezel.

Bremont introduces 904L steel on the Supermarine, and the brushed-to-polished finish on the bracelet helps such premium steel stand out. The bracelet adopts an exquisite folding clasp with double safety buttons and a lovely alternation between polished and brushed finishes.

The mid section features a brushed finish, with the redesigned “BREMONT” on top. All the new Supermarines house an outsourced mechanical movement that runs for fifty hours when fully wound. Retail prices range from 3,550 Euros (Supermarine 300M on a rubber strap) to 5,350 Euros (Supermarine 300M Date in steel and rose gold).

(Photo credit: Bremont)

Giovanni Maria Di Biase @Horbiter®