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09 July 2016 |
Moser & Cie,
30 minutes on the wrist,
Baselworld 2016,
SIHH 2016,
When I came across the H.Moser & Cie timepieces some years ago, I was intrigued by the brand’s out-of-the-ordinary style. It is what I would define as an "hyper-essential" style; hard-smoked dials coupled with the purity of watch-making, the manufacturer’s goal is to be recognized as the company of reference for ...
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22 June 2016 |
Moser & Cie,
30 minutes on the wrist,
Haute Horlogerie,
Baselworld 2016,
The H.Moser & Cie Venturer Tourbillon Dual Time White Dial Roman Numerals is the first topic of three articles that will be entirely dedicated to the Moser brand. Three different articles that are connected to the same amount of models as per the most classic formula and that also give ...
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22 November 2015 |
Moser & Cie,
30 minutes on the wrist,
Baselworld 2015,
After seeing and trying on all the H.Moser & Cie collections last March, I came to the conclusion that I made an evaluation mistake in the past. The mushrooming of independent haute-horlogerie brands in the last few years has been so dramatic that one always runs the risk of either ...
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09 May 2015 |
Moser & Cie,
5 minutes on the wrist,
Baselworld 2015,
H.Moser & Cie is like a tailoring shop of haute horologerie. As with a high-end tailor's shop, its timepieces are aimed at an audience of pure connoisseurs, for whom understatement and superb quality are the purchase’s real motive, and who have an intimate relationship with their watches and do not ...
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09 March 2015 |
Moser & Cie,
To introduce the new model that H.Moser & Cie has previewed ahead of Baselworld 2015, I decided to cite the writer Seth Godin and his famous book “Purple Cow”, a sort of mantra for those who have decided to create their own brand and to set up their marketing campaign, ...
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