Moved towards the end of April, in comparison to the outgoing SIHH, Watches and Wonders is the fair organized by the Richemont Group. The location of the Salon keeps being the Palexpo of Geneva; what does not change instead is the main formula which, according to the organizers, aims at involving customers and media representatives with new and interactive contents. Watches and Wonders is a more interactive take on the old SIHH, and broadens its coverage, uncovering a new edition to be held in Miami, February 2021. Along with the standard fair, the new formula includes a new project geared towards engaging watch enthusiasts inside the fair and out. The Salon will be therefore paired to a project titled "In the City": workshops and events organized downtown will turn Geneva into the watchmaking capital for a full week.