Owning a Porsche 911 is a privilege reserved to a few people; if you’re lucky enough to own a vintage 911 or the new 992 Targa equally, the experience is even more rewarding. Porsche is a global brand today, and its sister company Porsche Design crafts some of the most compelling and technologically advanced accessories for the die-hard fans of everything linked to the German carmaker. Just step into the Porsche Design boutique in glamorous Via Della Spiga in Milan. You’ll then discover an endless series of luxury items and accessories to complement your Porsche-geek attitude.
Among the accessories available in Porsche Design‘s catalog, wrist watches play a central role. Many are those introduced over the years (I’ll never forget the Indicator, for instance). Still, the newly released 911 Targa Heritage Edition proves the carmaker and the total look luxury firm, Porsche Design, have joined forces to offer a Porsche collector with the latest in high-end accessories.
If you’re buying the 2020 Porsche 911 Targa 4S Heritage Design Edition (costing a whopping 40k+ Euro over the standard new 911 Targa), you can apply for the matching Porsche Design Chronograph 911 Targa 4S Heritage Design Edition. It is a new flyback chronograph watch paying tribute to the saga of the 911 Targa.
Many are the differences between original and current 911 Targa: who owns or has owned the original one is usually not a fan of the newest ones, and vice versa. It has unstoppably grown up in size and power, from one generation to another; the latest edition is wider, bigger, more refined than ever before, whereas the original 911 Targa was a classic analog car requiring excellent driving skills. However, every new generation has tried and preserved the style and spirit of the first one across the decades.
And that’s what the Porsche Design Chronograph 911 Targa 4S Heritage Design Edition aims at safeguarding too. Endowed with an original 356 inspired tachometer-style dial featuring a two-register layout, it showcases the gold PD logo on the right-hand side, resembling the golden signature “Targa” plate placed at the base of a 911 Targa B pillar ever since. I hardly understand and can read, at a glance, the golden and curved 911 Targa 4S inscription placed into the rotating disc at nine (elapsing the running seconds), instead.
The iconic 1919 “suspended” case is as “911 4S Targa” as it gets. Sporting a titanium case whose hollowed lugs have been bronze PVD treated, the new Porsche Design Chronograph 911 Targa 4S Heritage Design Edition measures 42mm across and has a strap whose leather derives from that adopted on a 911 Targa 4S Limited Edition’s interiors. It comes available either in purple-red or black. The coolest design cue is the winding rotor; it’s a scale model of the unmistakable Fuchs rim, which is synonymous with a 911 Targa.
That rotor, carrying the Porsche logo in the center, winds up the in-house caliber WERK 01.100, a manufactured movement, according to Porsche Design, beating at 4Hz and offering a (pretty standard in the benchmark) 48–hour power reserve (and Flyback function too).
The Porsche Design Chronograph 911 Targa 4S Heritage Design Edition may be regarded as the umpteenth Limited Edition marketing-driven option, and in some regard, it is. However, two are the main differences between this and similar projects. Car and watch come from the same group (Porsche and Porsche Design are sister companies). The new timepiece is exclusively available in 992 pieces, as many as the Porsche 992 Targa Heritage Edition, on sale.
We can only hope such an attractive watch won’t sell out, and Porsche Design will start offering the unsold ones to a bigger audience than the 992 Targa Heritage Edition owners’ group. The 2020 Porsche Design Chronograph 911 Targa 4S Heritage Design Edition retails for 10,950 Euro. More information on the Porsche Design official website.
(Photo credit: courtesy of Porsche Design)
Gaetano C @Horbiter®
