{"id":60656,"date":"2025-09-30T07:07:28","date_gmt":"2025-09-30T05:07:28","guid":{"rendered":"https:\/\/www.horbiter.com\/?p=60656"},"modified":"2025-09-30T07:11:23","modified_gmt":"2025-09-30T05:11:23","slug":"seiko-and-datsun-celebrate-the-japanese-industry","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/seiko-and-datsun-celebrate-the-japanese-industry\/","title":{"rendered":"Seiko and Datsun celebrate the Japanese industry"},"content":{"rendered":"\n

Intro<\/h2>\n\n\n\n

Why is a Datsun 240Z featured in a video produced by a watch-based digital media magazine? The car and the logo etched on the hood\u00a0and tailgate of that car have a relationship with Seiko<\/strong> that dates back to when Datsun had a significant commercial and sporting success.<\/p>\n\n\n

\n
\"Datsun
Source: Nissan<\/figcaption><\/figure><\/div>\n\n\n

The 240Z, whose first cars rolled out from the production line in 1969<\/strong>, is a legendary yet affordable sports car that brought Japanese car design and engineering to the headlines as much as Seiko has done in the watchmaking industry, and won multiple global race competitions despite being mainly sold across the US and Japanese markets.<\/p>\n\n\n

\n
\"Datsun
Source: Nissan<\/figcaption><\/figure><\/div>\n\n\n

Powered by a 2.4-litre inline-six<\/strong> with double Hitachi carburettors, the car won the East African Rally in 1971 and 1973, and finished third in the 1972 Monte Carlo Rally<\/strong> with Rauno Aaltonen and Jean Todt behind the steering wheel.<\/p>\n\n\n\n

A race-bred Rally car<\/h2>\n\n\n\n

In 1971, the car No. 11, driven by Herrmann Edgar and Schuller Hans, won the Safari Rally<\/strong> while proudly bearing a big SEIKO logo. Back then, it marked a partnership whose\u00a0contemporary\u00a0watchmaking counterpart is a specific\u00a0Speedtimer-based collection, which includes a first-ever three-hander<\/strong> and two chronographs, thus reaffirming Seiko\u2019s nod to motorsports racing.<\/p>\n\n\n

\n
\"seiko<\/figure><\/div>\n\n\n

Datsun is no longer in business, but its legacy lives on<\/strong> thanks to the Nissan Z-badged sports cars\u2019 family: most recently, it all began with the 350Z, followed by the 370Z, and the current Z car, whose silhouette is a direct homage to the Fairlady Z, as it was once marketed in Japan.<\/p>\n\n\n\n

A special celebration model was unveiled at SEMA 2023<\/h2>\n\n\n\n

The direct link between the current Z and the original 240Z broke cover at SEMA 2023 as the Nissan Safari Rally Z Tribute prototype<\/strong>.<\/p>\n\n\n

\n
\"nissan
Source: Nissan<\/figcaption><\/figure><\/div>\n\n\n

Still, a 240Z has hit the Italian roads after a long journey that began at Datsun\u2019s production facility in Japan\u00a0and then continued to the United States.<\/p>\n\n\n\n

The 240Z wasn\u2019t officially marketed across the European market; however, small lots reached European soil,\u00a0becoming sought after, as proved by an Italian petrolhead from\u00a0Turin\u00a0who imported and wholly restored <\/strong>a first-series 240Z that had been purchased and driven by a Harvard professor, who used it across the US for more than 300,000 miles.<\/p>\n\n\n

\n
\"Datsun
Source: Nissan<\/figcaption><\/figure><\/div>\n\n\n

Once custom-cleared, it collected multiple accolades<\/strong>\u00a0at the most prominent\u00a0\u201cConcours d\u2019Elegance.\u201d<\/em> Pictured here is likely the most authentic<\/strong> and pristine Datsun 240Z hitting\u00a0the Italian roads.<\/p>\n\n\n\n

Seiko and the Automotive Industry<\/h2>\n\n\n\n

The Seiko x Datsun collection builds on a marketing\u00a0strategy to promote the Made in Japan<\/strong> industry; yet, it equally builds\u00a0on an authentic story to foster Japanese culture, their products, and their unrivaled reliability\u2014values shared by Seiko and the 240Z, which proved unstoppable\u00a0in the toughest rally competitions<\/strong> and still embodies among vintage sports cars.<\/p>\n\n\n\n

Seiko is not new to partnering\u00a0with\u00a0the automotive business. For instance, we can\u2019t avoid mentioning its relationship with Honda, and several collaborative watches<\/strong>, such as\u00a0the Astron GPS Solar Honda NSX Limited Edition, the Honda-e x Seiko Astron, and, more recently, the Seiko Astron x Honda Civic Type R, introduced\u00a0to celebrate\u00a0the latest-generation Civic Type R.<\/p>\n\n\n\n

While the aforementioned collab projects<\/strong>\u00a0hint at commercial advertising, what SEIKO x Datsun came out with holds a special place as a more\u00a0romantic project.<\/p>\n\n\n\n

The SEIKO X Datsun Collection<\/h2>\n\n\n\n

SEIKO brought the Datsun brand to new life\u00a0with three timepieces<\/strong> that capture different timeframes\u00a0in the Datsun 240Z\u2019s life cycle\u00a0by carefully mixing logos, colours, and fonts.<\/p>\n\n\n\n

Standing out is, no doubt, the Prospex Speedtimer Mechanical Datsun 240Z Limited Edition<\/strong>, SPB517J1. Featuring time-only and date functions, it comes along with a standard bracelet-equipped option, adding to the current Speedtimer chronograph collection. Instead, the Limited Edition model comes equipped with the same black and red livery as the official Rally car.<\/p>\n\n\n\n

Speedtimer time-only: a new addition to the collection<\/h3>\n\n\n\n

The font on the dial draws inspiration from\u00a0the 240Z speedometer, and the Datsun logo<\/strong> on it is the original, boldly standing out on both the dial and the case back.<\/p>\n\n\n

\n
\"seiko<\/figure><\/div>\n\n\n

A first-ever in Speedtimer history, it is not a chronograph, unlike the legendary 1969 model. Still, it guarantees top-notch specs, including 200-meter water resistance<\/strong>, an inner rotating bezel with a countdown function, and all the features you would expect from such a commemorative timepiece, such as a leather rally strap with a folding clasp.<\/p>\n\n\n

\n
\"seiko<\/figure><\/div>\n\n\n

The case measures 39.5 mm by 12.0 mm<\/strong> and is treated with a \u201cSuper-hard coating\u201d to withstand shocks that ordinary steel cannot.<\/p>\n\n\n\n

Seiko\u2019s designers aimed to recreate a nostalgic effect, and they nailed\u00a0it.<\/p>\n\n\n

\n
\"seiko<\/figure><\/div>\n\n\n

The dial is attractive<\/strong>, as is the Datsun logo, and the outcome is as analogue and mechanical as a 240Z.<\/p>\n\n\n\n

From a technical standpoint, sturdiness comes standard with the 6R55 calibre<\/strong>, boasting a three-day power reserve while keeping the price point affordable.<\/p>\n\n\n\n

The Automatic Chronograph<\/h3>\n\n\n\n

No doubt, the Prospex Speedtimer Mechanical Chronograph Datsun 240Z Limited Edition SRQ057J1<\/strong> is the most refined model of the Datsun 240Z.<\/p>\n\n\n\n

Technically speaking, it is not anything new; it\u2019s a follow-up to a three-register model powered by the 8R48 calibre<\/strong>, equipped with a column wheel and a vertical clutch.<\/p>\n\n\n

\n
\"seiko<\/figure><\/div>\n\n\n

Thus, welcome an excellent self-winding chronograph, measuring 42.0 mm across and 14.6 mm thick<\/strong>, that commands presence on the wrist while offering a sleek design and comfort, thanks to a weight of 127.0 grams, ensured by a matching black leather strap.<\/p>\n\n\n\n

On the tachometric scale, you\u2019ll spot red touches between 50 and 60, as a tribute to the 1969 Speedtimer<\/strong>.<\/p>\n\n\n

\n
\"seiko<\/figure><\/div>\n\n\n

However, the headline news is where the tachy scale\u00a0is placed<\/strong>, as the designers relocated it from the dial to the outer bezel. Showcasing a monochrome Italic Datsun logo on top and a bold one on the case back, it offers\u00a0subtle Datsun corporate logo\u00a0touches on the central hands and registers.<\/p>\n\n\n\n

When I first saw it in pictures, I couldn\u2019t avoid comparing this\u00a0model to\u00a0a Seiko Ananta \u2018Kumadori\u2019<\/em> Chronograph Limited Edition SRQ015J1<\/strong>, a refined yet misunderstood Seiko chronograph from the Ananta series.<\/p>\n\n\n

\n
\"seiko<\/figure><\/div>\n\n\n

With the new reference, red, blue, and white are carefully applied across the dial<\/strong>, chronograph counters, and bezel, offering a colour combination closer to a contemporary current Nissan Z than a 240Z.<\/p>\n\n\n\n

I can\u2019t help but wonder whether it predicts\u00a0an upcoming collaboration<\/strong> between Seiko and Nissan, rather\u00a0than\u00a0celebrating the 240Z.<\/p>\n\n\n\n

The quartz chrono<\/h3>\n\n\n\n

Last but not least is the Seiko Prospex Speedtimer Solar Chronograph Datsun 240Z Limited Edition SSC957J1<\/strong>, the most pragmatic and contemporary proposition on offer.<\/p>\n\n\n

\n
\"seiko<\/figure><\/div>\n\n\n

Measuring smaller than its self-winding counterpart (41.4 x 13.0 mm) while weighing more (164.0 grams), it finalises a 7,000-piece Limited Edition<\/strong> offering.<\/p>\n\n\n

\n
\"seiko<\/figure><\/div>\n\n\n

As mentioned, this edition feels more like a call to the Z Nismo than a 240Z, except for the DATSUN logo<\/strong>, which mimics the 240Z\u2019s badge on the steering wheel, as does the car\u2019s silhouette engraved on the case back.<\/p>\n\n\n\n

Final Thoughts<\/h2>\n\n\n\n

Standing out is the reference SPB517J1. That\u2019s a perfect counterpart<\/strong> to the 240Z, fully embodying its philosophy and style.<\/p>\n\n\n\n

It combines all you\u2019ll ask for in a contemporary, well-equipped watch with vintage vibes<\/strong>, packed into a product retailing for \u20ac1,250. Hitting the stores as a 2,500-piece limited edition, it targets a niche group of Seiko and Datsun enthusiasts and owners.<\/p>\n\n\n\n

Its charm is unquestionable, and I\u2019m sure it will preserve its beauty for decades to come. Nevertheless, I would have gone for a no-X dial design, as it somewhat dilutes an authentic vintage trait<\/strong>.<\/p>\n\n\n

\n
\"seiko<\/figure><\/div>\n\n\n

The SRQ057J1 and SSC957J1 chronographs share a similar V layout, while offering technologies<\/strong> that appeal to different customers.<\/p>\n\n\n\n

Again, I can hardly see Datsun in this edition. Yet, accuracy and price point make it a competitive choice: the Seiko Prospex Speedtimer Solar Chronograph Datsun 240Z Limited Edition SSC957J1 comes in 4,000 pieces<\/strong> and is priced at \u20ac990.<\/p>\n\n\n\n

The mechanical chronograph SRQ057J1 is at the top of the leaderboard, and the tachometric scale, now relocated to the bezel, combines the collection\u2019s DNA with a modern design.<\/p>\n\n\n\n

Beautifully finished, it is an excellent automatic chronograph<\/strong> produced in 500 pieces and priced at \u20ac3,500.<\/p>\n\n\n\n

\n
\"seiko<\/a><\/figure>\n\n\n\n
\"seiko<\/a><\/figure>\n\n\n\n
\"seiko<\/a><\/figure>\n\n\n\n
\"seiko<\/a><\/figure>\n\n\n\n
\"seiko<\/a><\/figure>\n\n\n\n
\"seiko<\/a><\/figure>\n\n\n\n
\"seiko<\/a><\/figure>\n\n\n\n
\"seiko<\/a><\/figure>\n<\/figure>\n\n\n\n

(Photo credit: Horbiter\u00ae)<\/p>\n\n\n\n

Gaetano C @Horbiter\u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"

Intro Why is a Datsun 240Z featured in a video produced by a watch-based digital media magazine? The car and the logo etched on the hood\u00a0and tailgate of that car have a relationship with Seiko that dates back to when Datsun had a significant commercial and sporting success. The 240Z, whose first cars rolled out […]<\/p>\n

Read More… from Seiko and Datsun celebrate the Japanese industry<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":60526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[579,549,571],"tags":[],"class_list":["post-60656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-japanese-watches","category-seiko","category-watch-reviews"],"acf":[],"yoast_head":"\nSeiko and Datsun celebrate the Japanese industry<\/title>\n<meta name=\"description\" content=\"Discover the Seiko x Datsun new collection in our extensive hands-on review with introduction to the 240z and the watch collection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/seiko-and-datsun-celebrate-the-japanese-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seiko and Datsun celebrate the Japanese industry\" \/>\n<meta property=\"og:description\" content=\"Discover the Seiko x Datsun new collection in our extensive hands-on review with introduction to the 240z and the watch collection.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/seiko-and-datsun-celebrate-the-japanese-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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