{"id":56573,"date":"2025-02-10T06:35:40","date_gmt":"2025-02-10T05:35:40","guid":{"rendered":"https:\/\/www.horbiter.com\/michael-guenoun-ceo-baume-mercier-our-interview\/"},"modified":"2025-03-17T12:25:05","modified_gmt":"2025-03-17T11:25:05","slug":"michael-guenoun-ceo-baume-mercier-our-interview","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/michael-guenoun-ceo-baume-mercier-our-interview\/","title":{"rendered":"Michael Guenoun, CEO Baume & Mercier: our interview"},"content":{"rendered":"

We recently sat down with Michael Guenoun, appointed as CEO of Baume & Mercier<\/strong> last June; it was our chance to ask him three questions regarding the brand and the market scenario.<\/p>\n

What do you think of the current market scenario and how Baume & Mercier copes with it?<\/h2>\n

There is always volatility in the market; however, Baume & Mercier is almost a 200-year-old company, and our key to continuous success has always been consistent with our values<\/strong>: authenticity, audacity, and creativity. Despite the ever-changing trends, we have always been consistent in our work, trying to develop timeless creations, which is key to perpetuating success.<\/p>\n

\"baume<\/p>\n

We have been travelling worldwide for Baume & Mercier in the past months, and I was happy to see how our retailers, end consumers, journalists, and partners perceive the same values<\/strong>. They always told us that Baume & Mercier offers high value for money<\/strong>, and we should continue to offer this and invest in quality, something I have learned since I became CEO.<\/p>\n

\"baume<\/p>\n

We offer the highest quality in the watch industry<\/strong> and the lowest return rate, too. In brief, we provide high quality, high precision, and value to keep offering an attractive value proposition to our clients. If we keep doing that, we will keep growing and gain market share.<\/p>\n

Your offering is well positioned in any product category, whether for men or women. However, one collection is still missing despite one iteration belonging to Riviera: a diving watch<\/h2>\n

As you mentioned, we already launched a diving watch with the Riviera<\/strong>, which was a strong success and rejuvenated our offering. With its sporty-chic attire, it is a perfect platform for several executions, and diving watches are not uncharted territory for Baume & Mercier.<\/p>\n