{"id":56562,"date":"2026-01-05T09:00:46","date_gmt":"2026-01-05T08:00:46","guid":{"rendered":"https:\/\/www.horbiter.com\/rolex-pricing-price-list-and-evolution-2\/"},"modified":"2026-01-06T20:06:46","modified_gmt":"2026-01-06T19:06:46","slug":"rolex-pricing-price-list-and-evolution","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/rolex-pricing-price-list-and-evolution\/","title":{"rendered":"Rolex pricing 2026 (price list and evolution)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"intro\"><span data-preserver-spaces=\"true\">Intro<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">The <strong>Rolex price list update<\/strong> is a hot topic. It is mainly connected to product range updates as\u00a0much as new releases and usually occurs\u00a0twice yearly.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">With the new\u00a0year opening, Rolex has again adjusted their price list on old watches and <strong>Watches-and-Wonders-released new\u00a0models<\/strong>. Then, we decided to update our article by adding a comparison table, allowing the reader to understand where and how much the price list has grown in the last two years. If viewing this article from your smartphone, <strong>please rotate the screen<\/strong>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2023-to-2026-how-the-price-list-changed-and-how-much\"><span data-preserver-spaces=\"true\">2023 to 2026: how the price list changed and how much<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">The table provides the following information:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">the references sorted by collection<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">absolute and percentage change from 2023 to 2024, 2024 to 2025, and 2025 to 2026, listed per each reference<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">the complete price change from 2023 to 2026<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">the percentage points (PP) measuring how much each price list has grown in the last three years<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"gb-text\" id=\"oyster-perpetual\">OYSTER PERPETUAL<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"160\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Oyster-Perpetual-price-list-2026-1.jpg\" alt=\"Rolex Oyster Perpetual price list 2026 new\" class=\"wp-image-61986\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Oyster-Perpetual-price-list-2026-1.jpg 820w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Oyster-Perpetual-price-list-2026-1-300x59.jpg 300w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure><\/div>\n\n\n<h3 class=\"gb-text\" id=\"explorer\">EXPLORER<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"300\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Explorer-price-list-2026-1.jpg\" alt=\"Rolex Explorer price list 2026 new\" class=\"wp-image-61980\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Explorer-price-list-2026-1.jpg 850w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Explorer-price-list-2026-1-300x106.jpg 300w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n<h3 class=\"gb-text\" id=\"submariner\">SUBMARINER<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"270\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Submariner-price-list-2026-1.jpg\" alt=\"Rolex Submariner price list 2026 new\" class=\"wp-image-61994\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Submariner-price-list-2026-1.jpg 870w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Submariner-price-list-2026-1-300x93.jpg 300w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure><\/div>\n\n\n<h3 class=\"gb-text\" id=\"gmt-master-ii\">GMT-MASTER II<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"430\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-GMT-Master-2-price-list-2026-1.jpg\" alt=\"Rolex GMT Master 2 price list 2026 new\" class=\"wp-image-61982\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-GMT-Master-2-price-list-2026-1.jpg 850w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-GMT-Master-2-price-list-2026-1-300x152.jpg 300w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n<h3 class=\"gb-text\" id=\"daytona\">DAYTONA<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"290\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Daytona-price-list-2026-1.jpg\" alt=\"Rolex Daytona price list 2026 new\" class=\"wp-image-61976\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Daytona-price-list-2026-1.jpg 850w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Daytona-price-list-2026-1-300x102.jpg 300w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n<h3 class=\"gb-text\" id=\"sky-dweller\">SKY-DWELLER<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"300\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Sky-Dweller-price-list-2026-1.jpg\" alt=\"Rolex Sky-Dweller price list 2026 new\" class=\"wp-image-61992\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Sky-Dweller-price-list-2026-1.jpg 850w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Sky-Dweller-price-list-2026-1-300x106.jpg 300w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n<h3 class=\"gb-text\" id=\"yacht-master\">YACHT-MASTER<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"270\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Yacht-Master-price-list-2026-1.jpg\" alt=\"Rolex Yacht Master price list 2026 new\" class=\"wp-image-61996\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Yacht-Master-price-list-2026-1.jpg 850w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Yacht-Master-price-list-2026-1-300x95.jpg 300w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n<h3 class=\"gb-text\" id=\"deepsea\">DEEPSEA<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"320\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Deepsea-price-list-2026-1.jpg\" alt=\"Rolex Deepsea price list 2026 new\" class=\"wp-image-61978\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Deepsea-price-list-2026-1.jpg 830w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Deepsea-price-list-2026-1-300x116.jpg 300w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"perpetual-1908\">PERPETUAL 1908<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"270\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Perpetual-1908-price-list-2026-1.jpg\" alt=\"Rolex Perpetual 1908 price list 2026 new\" class=\"wp-image-61988\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Perpetual-1908-price-list-2026-1.jpg 870w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Perpetual-1908-price-list-2026-1-300x93.jpg 300w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure><\/div>\n\n\n<p>The reference in the last row is the <strong>yellow gold model on a leather strap<\/strong> (same reference as the yellow gold on Settimo bracelet in row two).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"land-dweller\">LAND-DWELLER<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"370\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Land-Dweller-price-list-2026-1.jpg\" alt=\"Rolex Land-Dweller price list 2026 new\" class=\"wp-image-61984\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Land-Dweller-price-list-2026-1.jpg 870w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2026\/01\/Rolex-Land-Dweller-price-list-2026-1-300x128.jpg 300w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure><\/div>\n\n\n<p><span data-preserver-spaces=\"true\">The table pictured above, containing the <strong>hottest Rolex references<\/strong> that we will update from time to time, aims to provide a clear overview of where the significant changes occurred and in which year the price change was more remarkable. Following up is a brief introduction to the core collections and links to in-depth reviews where available.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-oyster-perpetual-collection\">The Oyster Perpetual collection<\/h2>\n\n\n\n<p>The collection boasts sizes from 41 (it replaced the golden-ratio 39mm model) to 28 mm, with the 36 mm mid-size option being the unisex model par excellence and still the most coveted.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-oyster-perpetual-41-ref-124300-collection.6ea4a136012e.jpg\" alt=\"rolex oyster perpetual 41 ref 124300 collection\" class=\"wp-image-58220\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-oyster-perpetual-41-ref-124300-collection.6ea4a136012e.jpg 1024w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-oyster-perpetual-41-ref-124300-collection.6ea4a136012e-300x206.jpg 300w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-oyster-perpetual-41-ref-124300-collection.6ea4a136012e-768x528.jpg 768w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-oyster-perpetual-41-ref-124300-collection.6ea4a136012e-120x83.jpg 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The range includes <strong>28 references<\/strong>, including the <em>\u201cBubble\u201d<\/em> variants available in 41, 36, and 31mm sizes. The <em>\u201cBubble\u201d<\/em> is by far the most wanted Rolex Oyster Perpetual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"explorer\">Explorer<\/h2>\n\n\n\n<p>The Explorers\u2019 watch has a compact product range with two sub-collections and a few references.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-2-226570-2-2.jpeg\" alt=\"rolex explorer 226570\" class=\"wp-image-38254\"><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-rolex-explorer-collection\">The Rolex Explorer collection<\/h3>\n\n\n\n<p>Its range includes the <strong>36mm Explorer model in steel or steel and gold<\/strong>, the 40mm steel version, and the top-of-the-range Explorer II on a black or white dial.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273.32c633905567.jpeg\" alt=\"rolex explorer ref 124273\" class=\"wp-image-58223\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273.32c633905567.jpeg 1024w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273.32c633905567-300x300.jpeg 300w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273.32c633905567-150x150.jpeg 150w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273.32c633905567-768x768.jpeg 768w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273.32c633905567-120x120.jpeg 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>With the latest range, Rolex introduced a <strong>new generation of Chromalight<\/strong> to ensure, according to the brand, superior brightness and glow in the dark.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273-1.e562a791931b.jpeg\" alt=\"rolex-explorer-ref-124273 uno\" class=\"wp-image-58225\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273-1.e562a791931b.jpeg 1024w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273-1.e562a791931b-300x300.jpeg 300w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273-1.e562a791931b-150x150.jpeg 150w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273-1.e562a791931b-768x768.jpeg 768w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-explorer-ref-124273-1.e562a791931b-120x120.jpeg 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>From a technical perspective, the latest generation features the 3230 calibre, boasting <strong>70 hours of power reserve<\/strong>. Please <a href=\"https:\/\/www.horbiter.com\/en\/rolex-explorer-watches-hands-on\/\"><strong>read our review of the new Rolex Explorer<\/strong><\/a> including the new Explorer 2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"submariner\">Submariner<\/h2>\n\n\n\n<p>The Submariner collection includes <strong>eight models<\/strong>: three in steel, two in Rolesor, and three in gold. The Submariner barely undergoes any variation during its life cycle. However, let\u2019s wait and see what Watches and Wonders hold this\u00a0year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-submariner-kermit-2020-126610lv-XAp1Rjl.1d30c1a0087b.jpg\" alt=\"rolex submariner kermit 2020 126610lv\" class=\"wp-image-58227\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-submariner-kermit-2020-126610lv-XAp1Rjl.1d30c1a0087b.jpg 1024w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-submariner-kermit-2020-126610lv-XAp1Rjl.1d30c1a0087b-300x300.jpg 300w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-submariner-kermit-2020-126610lv-XAp1Rjl.1d30c1a0087b-150x150.jpg 150w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-submariner-kermit-2020-126610lv-XAp1Rjl.1d30c1a0087b-768x768.jpg 768w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-submariner-kermit-2020-126610lv-XAp1Rjl.1d30c1a0087b-120x120.jpg 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>It keeps being a hero model but is not as desirable as in the past,\u00a0like with the pre-2020 generation. For example, the latest <strong>Starbucks<\/strong> (photo above) is less coveted than the Hulk.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/collezione-rolex-submariner-2020.16f05f89995a.jpg\" alt=\"collezione rolex submariner 2020\" class=\"wp-image-58230\" srcset=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/collezione-rolex-submariner-2020.16f05f89995a.jpg 1024w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/collezione-rolex-submariner-2020.16f05f89995a-300x146.jpg 300w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/collezione-rolex-submariner-2020.16f05f89995a-768x375.jpg 768w, https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/collezione-rolex-submariner-2020.16f05f89995a-120x59.jpg 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>However, here is one of the <strong>best Rolex sports watches<\/strong> we love as a no-date variant and find attractive in Rolesor attire.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-submariner-126619LB-11_AXUTJch-2.jpeg\" alt=\"rolex submariner 126619LB\" class=\"wp-image-38260\"><\/figure><\/div>\n\n\n<p>We once reviewed the Rolex Submariner in white gold.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"daytona\">Daytona<\/h2>\n\n\n\n<p>The professional racing driver\u2019s chronograph <strong>par excellence<\/strong> commands high market demand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-daytona-cerachrom-steel.49cdae785418-2.jpg\" alt=\"rolex daytona cerachrom\" class=\"wp-image-38262\"><\/figure><\/div>\n\n\n<p>A <strong>Rolex Daytona<\/strong> is the most wanted sports chronograph, and demand far exceeds supply. Both steel and full gold references are highly desirable. Grey market prices are sometimes twice as much as retail. Do you want to know more about its history? Check out our guide dedicated to the<strong>\u00a0<\/strong><a href=\"https:\/\/www.horbiter.com\/en\/rolex-daytona-story\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Rolex Daytona<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gmt-master-ii\">GMT-Master II<\/h2>\n\n\n\n<p>Again, here is one of Rolex\u2019s most wanted watches. The <strong>Rolex GMT-Master II<\/strong> is available on a Jubilee or Oyster bracelet and a two-tone bezel in blue-red, blue-black, grey-black, brown-black (Root Beer), and green-black (the left-handed).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/Rolex-GMT-Master-2-126710-BLNR-batman-jubilee-bracelet-caliber-3285-3-2.jpeg\" alt=\"Rolex GMT-Master 2 ref 126710 BLNR\" class=\"wp-image-38264\"><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"sky-dweller\">Sky-Dweller<\/h2>\n\n\n\n<p>The complicated Rolex watch is among the <strong>most attractive timepieces<\/strong>, and Rolex keeps improving it in variants and product experience, being such a hefty watch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/Rolex-Sky-Dweller-326933-1-2.jpeg\" alt=\"Rolex Sky-Dweller 326933\" class=\"wp-image-38266\"><\/figure><\/div>\n\n\n<p>Among the most recent upgrades is <strong>the Oysterflex bracelet<\/strong>. The watch has a relatively thick case compared to other Rolex professional sports watches. Since the gold Sky-Dweller gained the Oysterflex bracelet, the timepiece is more usable and comfortable.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-sky-dweller-326238.483607a23731-2.jpg\" alt=\"rolex-sky-dweller-326238\"><\/figure><\/div>\n\n\n<p>If you ever tried a Rolex Daytona with an Oysterflex bracelet or a Yacht Master 40 with the same strap, you would have noticed how <strong>soft and consistent any Rolex on Oysterflex is<\/strong> thanks to two humps placed on the inner side.<\/p>\n\n\n\n<p>It is also moderately flexible, thanks to the inner titanium and nickel blades. A few years ago, we reviewed the <a href=\"https:\/\/www.horbiter.com\/en\/rolex-sky-dweller-steel-and-gold-2017-326933-326934-horbiter-watch-hands-on-and-price\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>steel and gold Rolex Sky-Dweller<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yacht-master-40\">Yacht-Master 40<\/h2>\n\n\n\n<p>It is one of the most fascinating Rolex watches, yet <strong>less appreciated<\/strong> than it deserves.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/Rolex-Yacht-Master-40-116621-acciaio-oro-everose-quadrante-cioccolato-scritta-rossa-6-2.jpeg\" alt=\"Rolex Yacht-Master 40 116621 acciaio oro everose\" class=\"wp-image-38268\"><\/figure><\/div>\n\n\n<p>It is a beauty in steel and rose gold, and I appreciate that it is one, if not the only, professional Rolex watch to sport <strong>rounded lugs<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sea-dweller\">Sea-Dweller<\/h2>\n\n\n\n<p>The Sea-Dweller\u2019s appreciation is growing despite the current collection being many years into its life cycle. Do we expect any significant change in the upcoming edition of <strong>Watches and Wonders<\/strong>?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-sea-dweller-126600-2.jpeg\" alt=\"rolex sea-dweller 126600\" class=\"wp-image-38270\"><\/figure><\/div>\n\n\n<p>Despite its size, the Rolex Sea Dweller could gain value once it is phased out. To learn more, read our review of the Rolex Sea Dweller. Please read <a href=\"https:\/\/www.horbiter.com\/en\/rolex-sea-dweller-126600-watch-2017-hands-on\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>our full review of the Rolex Sea-Dweller<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"deepsea\">Deepsea<\/h2>\n\n\n\n<p>The Super Professional by Rolex gained a slight update in 2024 and is <strong>still available<\/strong> despite its market life cycle being close to an end.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-deepsea-126660-nuovo-2018-calibro-3235-2-2.jpeg\" alt=\"rolex deepsea 126660\" class=\"wp-image-38272\"><\/figure><\/div>\n\n\n<p>We reviewed the pictured model upon its release; here are our thoughts. Check out <a href=\"https:\/\/www.horbiter.com\/en\/rolex-deepsea-126660-new-2018-caliber-3235-watch-hands-on-horbiter\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>the Deepsea in our review<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"deepsea-challenge-titanium-rlx-126067\">Deepsea Challenge Titanium RLX 126067<\/h2>\n\n\n\n<p>Ten years after the experiment which saw the Rolex Deepsea Challenge prototype accompany James Cameron to eleven thousand meters down the Mariana Trench (10,908 meters), Rolex unveiled its commercial model: <a href=\"https:\/\/www.horbiter.com\/rolex-deepsea-challenge-primato-assoluto\/\"><strong>the new Rolex Deepsea Challenge Titanium RLX 126067<\/strong><\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/02\/rolex-deepsea-challenge-126067-quattro-2.jpg\" alt=\"rolex deepsea challenge 126067 quattro\" class=\"wp-image-42212\"><\/figure><\/div>\n\n\n<p>Measuring <strong>50 mm across<\/strong>, the watch <strong>debuted titanium on a professional Rolex<\/strong> watch. RLX Titanium is a grade 5 titanium alloy to which the brand\u2019s watchmakers added thin polished edges from the lugs to the crown protectors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\"><strong><span data-preserver-spaces=\"true\">Final thoughts<\/span><\/strong><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">A Rolex price list increase year on year is no breaking\u00a0news. We and most\u00a0colleagues highlighted how consistent the price increase has been on gold models, something we address with gold price increases among raw\u00a0materials.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">However, not all Rolex collections are as desirable as in the past. For instance, a GMT-Master II in white gold and a Sky-Dweller in rose gold on Oysterflex, one of the most technically interesting Rolex watches ever, sell below retail, something we have not seen in decades.<\/span><\/p>\n\n\n\n<p>For additional information, please visit <a href=\"https:\/\/www.rolex.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>the official Rolex website<\/strong><\/a>.<\/p>\n\n\n\n<p><strong>RELATED ARTICLES<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.horbiter.com\/en\/rolex-5513-vintage-watch-hands-on\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Rolex 5513 vintage watch hands-on<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>(Photo credit: Horbiter\u00ae)<\/p>\n\n\n\n<p class=\"has-text-align-right\">Giovanni Di Biase @Horbiter\u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intro The Rolex price list update is a hot topic. It is mainly connected to product range updates as\u00a0much as new releases and usually occurs\u00a0twice yearly. With the new\u00a0year opening, Rolex has again adjusted their price list on old watches and Watches-and-Wonders-released new\u00a0models. Then, we decided to update our article by adding a comparison table, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.horbiter.com\/en\/rolex-pricing-price-list-and-evolution\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Rolex pricing 2026 (price list and evolution)<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":54835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[542,536],"tags":[],"class_list":["post-56562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rolex","category-watch-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rolex pricing 2026 (price list and evolution)<\/title>\n<meta name=\"description\" content=\"We analyze the Rolex pricing, the full price list by collection and we breakdown it by product reference, and understand the logic behind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/rolex-pricing-price-list-and-evolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rolex pricing 2026 (price list and evolution)\" \/>\n<meta property=\"og:description\" content=\"We analyze the Rolex pricing, the full price list by collection and we breakdown it by product reference, and understand the logic behind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/rolex-pricing-price-list-and-evolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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