{"id":56518,"date":"2024-11-03T05:11:46","date_gmt":"2024-11-03T04:11:46","guid":{"rendered":"https:\/\/www.horbiter.com\/alpina-alpiner-extreme-watches-hands-on\/"},"modified":"2025-04-18T18:28:17","modified_gmt":"2025-04-18T16:28:17","slug":"alpina-alpiner-extreme-watches-hands-on","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/alpina-alpiner-extreme-watches-hands-on\/","title":{"rendered":"The Alpina Alpiner Extreme watches hands-on"},"content":{"rendered":"

Introduction<\/h2>\n

A few years ago, the Alpina brand was randomly distributed across the Italian market and, more extensively, into Europe. Once acquired by the Citizen Group, the\u00a0latter premiered its sister brand, Frederique Constant<\/strong><\/a>, first, adding new products and a renewed retail organization to set the ground for\u00a0Alpina\u2019s comeback<\/strong>.<\/p>\n

Alpina is, therefore, under the loupe, and Italy plays a primary role in a new strategy to conquer the international markets and Italian soil with an equally renovated product offering<\/strong>. Forget the stunning but niche divers\u2019 and regatta watches; they were as original\u00a0as they referred to a selected group of watch enthusiasts.<\/p>\n

If we exclude some brilliant projects to promote Alpina\u2019s in-house calibres, the new core offering includes more mainstream timepieces with much bang for the\u00a0buck and a curated design<\/strong>.<\/p>\n

Brand\u00a0identity is vital to\u00a0success, especially when your\u00a0playground is the low-to-mid-range product category.<\/p>\n

Alpina history in brief<\/h2>\n

We cannot summarize what Alpina is in a few lines; such a brand deserves a dedicated article<\/strong> to deepen all the milestones\u00a0of a manufactory building the\u00a0Swiss Made legend.<\/p>\n

The brand fostered Swiss manufacturing when Gottlieb Hauser, the founder, created a Swiss watchmaker corporation<\/strong>, SUG, in 1883. SUG\u2019s mission was to encourage and share parts\u00a0development for the entire industry.<\/p>\n

As a brand, Alpina will appear later on to badge the highest-quality watches, including some\u00a0certified chronometers<\/strong>. Keep the word \u201cquality\u201d in mind since it will recurrently\u00a0appear as you scroll the text.<\/p>\n

The new Alpiner Extreme<\/h2>\n

We often associate\u00a0an Alpina watch with a Regulator, and we cannot deny that Regulators\u00a0hold a special place in the brand\u2019s catalogue. The Extreme concept<\/strong> is nothing\u00a0new but a clever evolution of an existing concept. With the contemporary Extreme case, Alpina aims to create its view on the all-round sports watch engineered for outdoor activities, as promoted by the brand.<\/p>\n