{"id":56516,"date":"2024-10-30T13:00:48","date_gmt":"2024-10-30T12:00:48","guid":{"rendered":"https:\/\/www.horbiter.com\/universal-geneve-is-back-in-business\/"},"modified":"2025-03-17T12:23:54","modified_gmt":"2025-03-17T11:23:54","slug":"universal-geneve-is-back-in-business","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/universal-geneve-is-back-in-business\/","title":{"rendered":"Universal Gen\u00e8ve is back in business"},"content":{"rendered":"<h2 style=\"text-align: justify;\" id=\"introduction\">Introduction<\/h2>\n<p style=\"text-align: justify;\">With the acquisition of Universal Gen\u00e8ve in 2023, \u00a0Partners Group and CVC Capital Partners <strong>secured a legendary watch brand<\/strong> and set the foundations for its return to full glory.<\/p>\n<p style=\"text-align: justify;\">By pairing Breitling with such a prestigious brand, Georges Kern enters the <strong>premium luxury watch business<\/strong> with a brand whose pedigree is on par with the best in the industry.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-53468\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/03\/Universal-Geneve-manufacture.jpg\" alt=\"Universal Geneve manufacture\" width=\"900\" height=\"507\"><\/p>\n<p style=\"text-align: justify;\">The group has gone flat out and is <strong>ready to pull the trigger<\/strong> with the appointment of <a href=\"https:\/\/www.horbiter.com\/en\/gregory-bruttin-product-strategy-director-roger-dubuis-interview\/\"><strong>Gregory Bruttin<\/strong><\/a>, former Product Strategy Director of Roger Dubuis, as Managing Director of Universal Gen\u00e8ve and the deployment of the brand\u2019s strategy, whose first timepieces will <strong>hit the market in autumn 2026<\/strong>.<\/p>\n<h2 style=\"text-align: justify;\" id=\"a-community-driven-brand-strategy\">A community-driven brand strategy<\/h2>\n<p style=\"text-align: justify;\">True enthusiasts are paramount in the relaunch project. Universal Gen\u00e8ve\u2019s new era starts today with a <strong>new website and official social media<\/strong> channels. The communication\u2019s pillar is the brand\u2019s rich history, described by the contribution of Universal Gen\u00e8ve collectors.<\/p>\n<div id='gallery-1' class='gallery galleryid-56516 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.horbiter.com\/wp-content\/uploads\/2024\/10\/universal-geneve-cairelli.jpg'><img width=\"150\" height=\"150\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2024\/10\/universal-geneve-cairelli-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"universal geneve cairelli\" loading=\"lazy\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.horbiter.com\/wp-content\/uploads\/2024\/10\/universal-geneve-cabriolet.jpg'><img width=\"150\" height=\"150\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2024\/10\/universal-geneve-cabriolet-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"universal geneve cabriolet\" loading=\"lazy\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: justify;\">Here is a case history, with <strong>several collectors fully involved<\/strong> in the brand\u2019s relaunch, offering a privileged perspective of UG\u2019s history and milestones.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53470 aligncenter\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2025\/03\/universal-geneve-polerouter.jpg\" alt=\"universal geneve polerouter\" width=\"667\" height=\"900\"><\/p>\n<p style=\"text-align: justify;\"><em>\u201cUG Magazine\u201d<\/em>, an online section <strong>devoted to storytelling<\/strong> Universal Gen\u00e8ve inside and out, will help readers familiarize themselves with the brand.<\/p>\n<h2 style=\"text-align: justify;\" id=\"polerouter-compax-and-tri-compax\">Polerouter, Compax and Tri-Compax<\/h2>\n<p style=\"text-align: justify;\">If you are unfamiliar with the names above, get ready; they epitomize what Universal Geneva is all about, and most models <strong>sell at premium watch auctions<\/strong>. Universal Gen\u00e8ve boasts a long list of collector pieces making history from a technical and \u201cshowbiz\u201d point of view. For example, the Compax \u201cLa Nina\u201d was on the wrist of Formula One\u2019s driver, <strong>Jochen Rindt\u2019s wife, Nina<\/strong>, back in the day.<\/p>\n<div id='gallery-2' class='gallery galleryid-56516 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.horbiter.com\/wp-content\/uploads\/2024\/10\/universal-geneve-compax.jpg'><img width=\"150\" height=\"150\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2024\/10\/universal-geneve-compax-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"universal geneve compax\" loading=\"lazy\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.horbiter.com\/wp-content\/uploads\/2024\/10\/universal-geneve-aero-compax.jpg'><img width=\"150\" height=\"150\" src=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2024\/10\/universal-geneve-aero-compax-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"universal geneve aero compax\" loading=\"lazy\" decoding=\"async\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: justify;\">Another remarkable example is the Tri-Compax model worn by Eric Clapton and named after him. Next November, <strong>the Polerouter will turn seventy<\/strong>, and the brand will celebrate such a milestone with the Scandinavian air company SAS, which commissioned the original 1954 model back then.<\/p>\n<p style=\"text-align: justify;\">We will probably read more about it in the UG Magazine. <strong>The journey has begun<\/strong>, and so has the new product development. Hence, set your watch calendar to autumn 2025. For more information, please visit <a href=\"https:\/\/www.universalgeneve.com\/\" target=\"_blank\" rel=\"noopener\"><strong>www.universalgeneve.com<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">(Photo credit: Universal Gen\u00e8ve)<\/p>\n<p style=\"text-align: right;\">Giovanni Maria Di Biase @Horbiter\u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction With the acquisition of Universal Gen\u00e8ve in 2023, \u00a0Partners Group and CVC Capital Partners secured a legendary watch brand and set the foundations for its return to full glory. By pairing Breitling with such a prestigious brand, Georges Kern enters the premium luxury watch business with a brand whose pedigree is on par with [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.horbiter.com\/en\/universal-geneve-is-back-in-business\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Universal Gen\u00e8ve is back in business<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":55665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[536],"tags":[],"class_list":["post-56516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watch-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Universal Gen\u00e8ve is back in business - Horbiter \u00e8 il magazine italiano sugli orologi di lusso. Novit\u00e0, recensioni, informazioni dal mondo degli orologi. Scoprilo subito.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/universal-geneve-is-back-in-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Gen\u00e8ve is back in business - Horbiter \u00e8 il magazine italiano sugli orologi di lusso. Novit\u00e0, recensioni, informazioni dal mondo degli orologi. Scoprilo subito.\" \/>\n<meta property=\"og:description\" content=\"Introduction With the acquisition of Universal Gen\u00e8ve in 2023, \u00a0Partners Group and CVC Capital Partners secured a legendary watch brand and set the foundations for its return to full glory. 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