{"id":49851,"date":"2024-03-30T10:53:43","date_gmt":"2024-03-30T09:53:43","guid":{"rendered":"https:\/\/www.horbiter.com\/?p=49851"},"modified":"2024-03-30T11:04:48","modified_gmt":"2024-03-30T10:04:48","slug":"an-eye-on-the-watch-business-with-everywatch","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/an-eye-on-the-watch-business-with-everywatch\/","title":{"rendered":"An eye on the watch business with EveryWatch"},"content":{"rendered":"

Introduction<\/h2>\n

How is the watch business performing? That is a recurring topic among watch enthusiasts, business managers, and investors. Most Brands, whether listed or privately owned, unstoppably cross-check \u201csell in\u201d and \u201csell out\u201d data, their relative margin, and brand awareness.<\/p>\n

The GFK-based model is, for example, standard in the industry. EveryWatch<\/a> approached data from a different perspective<\/strong>, i.e., by analysing sales data as performed through leading auction houses globally.<\/p>\n

\"watch<\/p>\n

Unlike any old-school business model<\/strong>, this one involves new and used, modern and vintage watches with a never-seen-before outlook on second-hand and vintage products. We usually refer to that as \u201cstreet price,\u201d thus providing a proper perspective of the most attractive brand and (or) product.<\/p>\n

We still need to be allowed to access EveryWatch\u2019s 2023 report, but comparing 2022 and 2021 offers exciting insights as we foresee the upcoming one. Rest assured, we will update this article as soon as the latest report is available<\/strong>, thus extending our analysis and confirming what we know.<\/p>\n

Auction sales figures grew 37% year over year.<\/h2>\n

Let us turn to sales figures. The two starting slides show evident growth in auction sales year on year. With a \u201clike for like\u201d<\/em> of 1,452 brands<\/strong> involved, the number of lots sold grew by nearly 40%, and so did value, totalling close to one billion euros in sales bottom line.<\/p>\n