While Paul Wyler, the founder, was the brainchild behind breakthrough innovations like the Incaflex shockproof balance wheel<\/strong>, Innocente Binda \u2013 the entrepreneur who marketed its watches across Italy under the name Vetta (during the 30s you were not allowed to sell any foreign brand in Italy), introduced clever, very effective ad campaigns to promote the brand.<\/p>\n After WW2, Wyler Vetta watches took the most out of the economic growth in Europe, soon becoming highly sought-after among jet-setters and Italian actors.<\/p>\n The brand\u2019s staggering success deserves a separate chapter; today, Wyler Vetta is a 100% Italian-owned watchmaking company, part of the Binda Group\u2019s portfolio since 1993. Wyler Vetta is the premium offering and is quickly turning into an independent, fully verticalized brand, aiming to hold a place among the most wanted Swiss Made brands by merging product ingenuity and marketing, which has proved successful for over a century.<\/p>\n Marketing gurus love anniversaries, even more so in watchmaking. 2021 was the turning point; the brand celebrated its 125th anniversary<\/strong> (and ninety years since an Incaflex-operated wristwatch was launched from the Eiffel Tower to prove its sturdiness). Let\u2019s consider 2021 as the new brand\u2019s introduction kick-off. To this date, Wyler Vetta is a luxury Swiss Made brand wholly owned by an Italian Group whose mission is the watch business.<\/p>\n The contemporary Jumbostar Chronograph measures 43 mm across, contrasting with the 1968 reference 1502\/6\u2019s 40 mm case. It\u2019s a choice which apparently disappointed part of the community at first sight, yet, the brand soon unveiled a smaller 40 mm edition as a range extender. A no-date display layout ensures a closer link with the original Wyler Incaflex, thus closing the gap from an aesthetic point of view.<\/p>\n The relaunch campaign began with a 125-piece commemorative model carrying the 125th-anniversary logo on the dial<\/strong>; covered by a mineral glass on a black dial, it sold out in a blink of an eye\u2014proof positive of the global community\u2019s love for the brand, whose base of supporters is vast.<\/p>\n The designer crafted a nicely proportioned timepiece whose best outcome is with the matte blue dial. Considering the case\u2019s overall thickness \u2013 around 17 mm \u2013 this is a watch for a big wrist guy, and at least 19 mm in circumference despite the 54 mm lug-to-lug gap (and the bracelet) helping taper it around many wrists.<\/p>\n Among the 43 mm models on offer, you can opt for two steel models with a polished case (the second one has a silver dial) and two additions in a black or grey PVD-treated case and bracelet (they\u2019re all pictured in the top image); blackened-out cases are not my cup of tea, unless opting for materials like ceramic or carbon fibre. The designers did an excellent job engineering a well-executed, very comfy bracelet.<\/p>\n Whether you go for a 43 or a 40 mm edition, you\u2019ll get a domed sapphire crystal slightly tapered on the sides. It is a primary part of the Jumbostar\u2019s identity, halfway between modern and vintage<\/strong>, along with the inner rotating bezel if you\u2019re willing to use it as a diving watch (the case is waterproof to 100 metres).<\/p>\n![\"wyler](\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2022\/12\/wyler-vetta-incaflex.jpeg\")
<\/p>\nThe Wyler Vetta Jumbostar Chronograph is the relaunch-campaign product.<\/h2>\n
![\"Wyler](\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2022\/12\/Wyler-Vetta-Jumbostar-cronografo-43mm-uno.jpg\")
<\/p>\n![\"Wyler](\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2022\/12\/Wyler-Vetta-Jumbostar-cronografo-43mm-125-anniversario.jpg\")
<\/p>\n![\"Wyler](\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2022\/12\/Wyler-Vetta-Jumbostar-cronografo-43mm-due.jpg\")
<\/p>\n![\"Wyler](\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2022\/12\/Wyler-Vetta-Jumbostar-cronografo-43mm-tre.jpg\")
<\/p>\nThe Jumbostar Chronograph houses a Landeron 72 calibre.<\/h2>\n
![\"Wyler](\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2022\/12\/Wyler-Vetta-Jumbostar-cronografo-40mm-collezione.jpg\")
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