{"id":40589,"date":"2022-07-06T19:02:48","date_gmt":"2022-07-06T17:02:48","guid":{"rendered":"https:\/\/www.horbiter.com\/?p=40589"},"modified":"2026-09-26T09:10:44","modified_gmt":"2026-09-26T07:10:44","slug":"in-conversation-with-david-chaumet-ceo-baume-mercier","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/in-conversation-with-david-chaumet-ceo-baume-mercier\/","title":{"rendered":"In conversation with David Chaumet, CEO Baume & Mercier"},"content":{"rendered":"

Some time ago, we sat down with David Chaumet<\/strong>, CEO<\/strong> of Baume & Mercier<\/strong> and asked him some questions regarding the present and future of the brand. The current strategy has the Riviera<\/strong> as its centrepiece, but all the collections will be granted the headline news, along with sustainability and upcycle.<\/p>\n

Q: Dear Mr Chaumet, here is my first question. Let\u2019s start with the Riviera. First, which is the collection\u2019s target customer? And, the second question, are there any people coming from the competitors and joining Baume & Mercier thanks to the new Riviera?<\/em><\/p>\n

A: Thank you for asking this question. First of all, I\u2019d like to point out that Riviera<\/strong> has been, over the last year, the brand\u2019s image\u2019s game-changer towards a more contemporary design while adding content, like Baumatic<\/strong><\/a>; expect additional releases in the second half of the year. The audience much appreciated the Riviera<\/strong> when it was introduced in 1973<\/strong>.<\/p>\n

\"baume<\/p>\n

Today, people who didn\u2019t know anything about the collection were attracted and made this fifth edition theirs, primarily when powered by Baumatic<\/strong>; it is our signature movement and keeps highlighting our most extraordinary expertise, which pairs bold design, passion for details and top-notch quality, along with solid watchmaking content.<\/p>\n

\"baume<\/p>\n

Did we catch any clients from other Maisons? I hope so, but you know, you don\u2019t own your clients; they own you. No doubt, we added new clients with Riviera<\/strong>, and I think we will extend our customer base this year, especially with the new 33 mils<\/strong> that might fit even better for ladies and 36 mm<\/strong> models, too, since it might equally attract him and her.<\/p>\n

\"baume<\/p>\n

We have also increased our manufacturing capability to meet Riviera<\/strong>\u2018s demand and be more present in key markets, with the Riviera Baumatic<\/strong> blue<\/strong> raising a considerable success.<\/p>\n

Q: The new steel titanium, the golden titanium version, is a winner. It reminds me of the late eighties and lovely timepieces like some Omega with integrated bracelets and gold tones. There were many two-tone titanium watches back then, and titanium became a trend.<\/em><\/p>\n

A: Yes, they were, and they were terrific, too. We started to launch Riviera<\/strong> with a few product references, and raised much success, thus extending the offering with new models.<\/p>\n

And, as you just said, we were asked for a two-tone timepiece, which makes sense but has to be a modern re-interpretation.<\/p>\n

\"baume<\/p>\n

I wanted to have something stylish in terms of design, playing on the light variation on the case to ensure a shining matte effect.<\/p>\n

I was looking for a lighter piece with a slightly darker bezel; hence titanium and gold came as a natural combination. And the Riviera<\/strong> is a perfect fit, too; it does help us play with tones, while the gold combo paired with our signature dial\u2019s pattern is impressive.<\/p>\n

Q: From what I understood, the Baumatic is the favourite choice, isn\u2019t it?<\/em><\/p>\n

A: Yes, it is. We have an audience seeking the very best; if you want a well-done timepiece with solid watchmaking content, Baumatic<\/strong> is your choice, but we understand that some customers just ask for a robust design at a more affordable price.<\/p>\n

Q: Are you planning to turn Riviera into a diving watch? It has such a strong Sports pedigree.<\/em><\/p>\n

A: You know, Riviera<\/strong> is turning 49 this year; it means 50 next year<\/strong>. There\u2019s a lot to come next year. To answer your question, the sea universe is well connected to Riviera<\/strong>. We\u2019ll see what the future holds (he smiles).<\/p>\n

Q: Great to hear; can we tease the audience with some newcomers?<\/em><\/p>\n

A: Riviera<\/strong> will be, again, the focus for the current year. And, as said, next year too. Then, new Classima<\/strong><\/a> and Clifton<\/strong><\/a> models will enrich our portfolio. We\u2019ll stick to four pillars together with Baume<\/strong> and keep moving to ensure enhanced design, modernity, and performance.<\/p>\n

\"baume<\/p>\n

In our playground, we offer round watches with Classima<\/strong> and Clifton<\/strong>, which are geared towards a younger audience and represent a \u201ccelebration\u201d piece, the former, whereas the latter aims at a more passionate audience.<\/p>\n

\"baume<\/p>\n

Then we have the Hampton<\/strong><\/a> with an easily recognizable rectangular case strongly supported by the \u201cHommage \u00e0 Pierre Soulages\u201d <\/em>edition, a staggering success. In brief, I believe that round, rectangular and dodecagonal cases provide a consistent offering moving forward.<\/p>\n

Q: When it comes to Baumatic, it was a breakthrough within the group: performance, precision, and efficiency. When I look at other brands of Richemont, I can also see sustainability and upcycle trending topics. I might name Panerai, for instance; do you see Baume & Mercier joining the green trend as well?<\/em><\/p>\n

A: During the early days of green-manufactured watches, Baume Watches<\/strong> were pioneers. We are developing a project around this and still supporting sustainability.<\/p>\n

With each sale, we support multiple organizations, especially those preserving the oceans. We give a percentage of each sale every time we sell a watch to support them.<\/p>\n

Where are we today? We have a collaboration that we\u2019ll soon reveal regarding this topic. We think it\u2019s important but cannot be solely about sustainability; you need to add an attractive design and watchmaking content to the recipe to make it work.<\/p>\n

Q: Thank you so much; it\u2019s always a great pleasure to talk about the brand; I like such an open approach.<\/em><\/p>\n

(Photo credit: Baume & Mercier, Horbiter\u00ae)<\/p>\n","protected":false},"excerpt":{"rendered":"

Some time ago, we sat down with David Chaumet, CEO of Baume & Mercier and asked him some questions regarding the present and future of the brand. The current strategy has the Riviera as its centrepiece, but all the collections will be granted the headline news, along with sustainability and upcycle. Q: Dear Mr Chaumet, […]<\/p>\n

Read More… from In conversation with David Chaumet, CEO Baume & Mercier<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":40584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[508,536],"tags":[],"class_list":["post-40589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baume-et-mercier","category-watch-talk"],"acf":[],"yoast_head":"\nIn conversation with David Chaumet, CEO Baume & Mercier<\/title>\n<meta name=\"description\" content=\"We recently met David Chaumet, CEO Baume & Mercier and talked about present and future of the brand, including Riviera, Classima, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/in-conversation-with-david-chaumet-ceo-baume-mercier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In conversation with David Chaumet, CEO Baume & Mercier\" \/>\n<meta property=\"og:description\" content=\"We recently met David Chaumet, CEO Baume & Mercier and talked about present and future of the brand, including Riviera, Classima, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/in-conversation-with-david-chaumet-ceo-baume-mercier\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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