{"id":27476,"date":"2019-04-10T08:32:24","date_gmt":"2019-04-10T08:32:24","guid":{"rendered":"https:\/\/www.horbiter.com\/the-2019-milan-design-week-in-watches\/"},"modified":"2021-11-28T19:42:56","modified_gmt":"2021-11-28T19:42:56","slug":"the-2019-milan-design-week-in-watches","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/the-2019-milan-design-week-in-watches\/","title":{"rendered":"The 2019 Milan Design Week and Luxury Watches"},"content":{"rendered":"<p style=\"text-align: justify;\">This year, from <strong>April 8<\/strong><sup>th<\/sup> to <strong>14<\/strong><sup>th<\/sup>, the <span style=\"color: #000000;\"><strong>Fuorisalone<\/strong><\/span> or <strong>Milan Design Week<\/strong> takes place. The <strong>Design Week<\/strong> includes a long list of events that surround the <strong>Salone del Mobile<\/strong> and is held in the same period as the <a href=\"https:\/\/www.salonemilano.it\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Salone del Mobile<\/strong><\/span><\/a>. Unlike the trade fair\u00a0held outside <strong>Milan<\/strong>, the <strong>Milan\u00a0Design Week<\/strong> area groups a series of events held downtown, in an area that spans from luxury districts like <strong>Brera<\/strong> and <strong>Montenapoleone<\/strong> to popular areas like <strong>Via Tortona<\/strong>. During this week these districts turn to design exhibition areas and are officially nicknamed as <strong>Isola Design District<\/strong> or <strong>Brera Design District<\/strong>, whereas <strong>Via Tortona<\/strong> is home to the <strong>Tortona Design Week<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"Grand-Seiko-milan-design-week-2019-1\" src=\"\/media\/CACHE\/images\/uploads\/Grand-Seiko-milan-design-week-2019-1.53616b8d0ea9.jpg\" alt=\"Grand Seiko milan design week 2019\">The <strong>Salone<\/strong> and <strong>Fuorisalone<\/strong> involve not only design and furnishing companies, but also sectors that are synonymous with cutting-edge design and technology like cars, motorcycles, and watches for example. Many watch brands are attending the <strong>Fuorisalone<\/strong> with their installation, and are filling in a list of participants that is rapidly growing year after year.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"the-nature-of-time\" src=\"\/media\/CACHE\/images\/uploads\/the-nature-of-time.f4cefe8fe696.jpg\" alt=\"the nature of time Grand Seiko\">The <strong>Milan Design Week<\/strong> keeps attracting high-end and low-end watch brands; some of them have their installations, others attend with \u201c<em>one<\/em>\u2013<em>off<\/em>\u201d events that allow the participants to take a look at the latest novelties in the world of luxury watches. Let\u2019s make a list that includes some of the most relevant events for watch lovers and design addicts alike.<\/p>\n<h2 id=\"grand-seiko-at-the-milan-design-week\">Grand Seiko at the Milan Design Week<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.horbiter.com\/en\/grand-seiko\/\" target=\"_self\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Seiko Group<\/strong>\u2018s <strong>luxury watch brand<\/strong><\/span><\/a> is attending for the second year in a row the <strong>Milan Design Week<\/strong> with an installation entitled \u201c<em>The Nature of Time,<\/em>\u201d set up at the <strong>Poldi Pezzoli Museum<\/strong> in <strong>Via Manzoni<\/strong>. The exhibition will focus on <a href=\"https:\/\/www.horbiter.com\/en\/seiko-spring-drive-celebrating-ten-years-of-the-most-successful-and-unique-blend-of-mechanical-and-quartz-watchmaking\/\" target=\"_self\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Spring Drive<\/strong><\/span><\/a> technology, which celebrates its <strong>20<sup>th<\/sup>\u00a0Anniversary<\/strong> in <strong>2019<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"shingo-abe\" src=\"\/media\/CACHE\/images\/uploads\/shingo-abe.549cead0c56a.jpg\" alt=\"shingo abe\">It is no coincidence that the brand released at <strong>Baselworld 2019<\/strong> an entirely new range of products, both time-only and chronographs, equipped with <strong>Seiko<\/strong>\u2018s proprietary technology that combines the very best of mechanical and quartz watchmaking. <strong>Toshiki Kiriyama <\/strong>of <strong>Trunk Ltd<\/strong>. has curated the <strong>Grand Seiko<\/strong> exhibition for the second consecutive year, along with the contemporary design studio \u201c<em>we+<\/em>,\u201d and <strong>Shingo Abe<\/strong>, computer graphics director.<\/p>\n<h2 id=\"montblanc\">Montblanc<\/h2>\n<p style=\"text-align: justify;\">The German brand is attending with a thematic installation located inside the <strong>Brera Design District<\/strong>. It is named # <strong>Reconnect1858<\/strong>, and is located in <strong>Via Statuto 2<\/strong> and offers an immersive experience into nature, a topic that is the source of inspiration, along with exploration, to the <strong>1858 collection<\/strong>. A collection that, as I wrote in a post on my way back from <strong>Geneva<\/strong>, is a stunning success for the luxury watch division of the brand, whose <a href=\"https:\/\/www.horbiter.com\/en\/montblanc-1858-geosphere-limited-edition-green-khaki-2019-sihh-horbiter\/\" target=\"_self\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>1858 Geosphere Limited Edition<\/strong><\/span><\/a> is its hero product.<\/p>\n<h2 id=\"panerai-and-turri\">Panerai and Turri<\/h2>\n<p style=\"text-align: justify;\">One of the most exciting innovations launched by <a href=\"https:\/\/www.horbiter.com\/en\/panerai\/\" target=\"_self\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Panerai<\/strong><\/span><\/a> in the last two months was the <strong>Panerai Submersible Bronzo<\/strong>, a limited edition watch that made <strong>Panerai<\/strong> fans get crazy.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"panerai-design-week-2019\" src=\"\/media\/CACHE\/images\/uploads\/panerai-design-week-2019.45413e42c785.jpg\" alt=\"panerai design week 2019\">This timepiece and other collections are showcased at the <strong>Show Room Turri<\/strong> (a renowned Italian luxury furniture brand) located in <strong>Via Borgospesso 11<\/strong> (halfway between <strong>Via Della Spiga<\/strong> and <strong>Via Montenapoleone<\/strong>).<\/p>\n<h2 id=\"attoverticale-by-masera-design\">Attoverticale by Masera Design<\/h2>\n<p style=\"text-align: justify;\"><strong>Masera Design<\/strong> is also attending the <strong>Milan Design Week<\/strong>.\u00a0It is, of course, participating with its watch brand <span style=\"color: #000000;\"><strong>Attoverticale<\/strong><\/span> that we recently <a href=\"https:\/\/www.horbiter.com\/en\/attoverticale-masera-design-watches-review-horbiter\/\" target=\"_self\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>covered with a dedicated post<\/strong><\/span><\/a>. The brand showcases its collections at <strong>Zone K<\/strong> inside the<strong> Isola Design District<\/strong>, in an area set up by <strong>Uozu<\/strong> <strong>Lighting<\/strong>, a leading lighting company.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"masera-design-fuorisalone-2019\" src=\"\/media\/CACHE\/images\/uploads\/masera-design-fuorisalone-2019.5510a6277eec.jpeg\" alt=\"masera-design-fuorisalone-2019\">The area hosts a special exhibition dedicated to the exploration of spatial perception related to the presence of light and color; along with the design studio founded by <strong>Tommaso Masera<\/strong> in <strong>2011<\/strong>, there will be a group of talented artists and designers, such as <strong>Liz West<\/strong> and the <strong>Danish Kinetic Mobiles Copenhagen<\/strong>.<\/p>\n<p style=\"text-align: justify;\">(Photo credit: courtesy of the respective brands)<\/p>\n<p style=\"text-align: right;\">Gaetano C @Horbiter\u00ae<\/p>\n<p style=\"text-align: right;\"><strong><a href=\"https:\/\/www.instagram.com\/gaetano_cimmino\/\" target=\"_blank\" rel=\"noopener\">Instagram \u2013 Gaetano Cimmino<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, from April 8th to 14th, the Fuorisalone or Milan Design Week takes place. The Design Week includes a long list of events that surround the Salone del Mobile and is held in the same period as the Salone del Mobile. Unlike the trade fair\u00a0held outside Milan, the Milan\u00a0Design Week area groups a series [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.horbiter.com\/en\/the-2019-milan-design-week-in-watches\/\">Read More&#8230;<span class=\"screen-reader-text\"> from The 2019 Milan Design Week and Luxury Watches<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":15639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[541],"tags":[],"class_list":["post-27476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2019 Milan Design Week and Luxury Watches<\/title>\n<meta name=\"description\" content=\"Welcome to the The 2019 Milan Design Week featuring Grand Seiko, Panerai, Montblanc, Attoverticale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/the-2019-milan-design-week-in-watches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"design week\" \/>\n<meta property=\"og:description\" content=\"Welcome to the The 2019 Milan Design Week featuring Grand Seiko, Panerai, Montblanc, Attoverticale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/the-2019-milan-design-week-in-watches\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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