{"id":27474,"date":"2021-07-25T09:12:29","date_gmt":"2021-07-25T09:12:29","guid":{"rendered":"https:\/\/www.horbiter.com\/a-visit-to-gioielli-caruso-at-borgo-orefici-naples\/"},"modified":"2021-11-27T07:11:27","modified_gmt":"2021-11-27T07:11:27","slug":"gioielli-caruso-watches-naples","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/gioielli-caruso-watches-naples\/","title":{"rendered":"A visit to Gioielli Caruso at Borgo Orefici, Naples"},"content":{"rendered":"<p style=\"text-align: justify;\">In a world where big malls and no-tax areas are mainstream, long-established family businesses are hitting the spot, at least in <strong>Italy<\/strong>. Our country has plenty of boutiques handed down from one generation to another, and some of them have been around for more than a century holding a close historical connection with their suburb. In Southern Italy, there\u2019s a place whose historical relevance is paramount, and that area is the <strong>Borgo Orefici in Naples<\/strong>, among the most valuable historic settlements in <strong>Italy<\/strong>, dating back to the <strong>Middle Ages<\/strong>. In most cities, there are not many areas holding a legacy so long and historically valuable as the <strong>Borgo Orefici<\/strong>. It all began with French jewellers opening their shops downtown, soon replaced by local craftsmen who grew the business, making the <strong>Borgo Orefici <\/strong>a reference area in Europe across the centuries.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"gioielleria-caruso-napoli-5\" src=\"https:\/\/www.horbiter.com\/media\/CACHE\/images\/uploads\/gioielleria-caruso-napoli-5.8cc259c3420a.jpeg\" alt=\"gioielleria-caruso-napoli-5\">I met <strong>Vincenzo and Melania Caruso<\/strong> (and, lately, their father Cosimo) during a training session with the brand <strong>Mido<\/strong> a couple of years or so ago. <strong>Gioielli Caruso<\/strong> is located right amidst <strong>Piazzetta Orefici<\/strong>, a pedestrian area representing the goldsmith district whose shops are now gathered under the <strong>Borgo Orefici Consortium<\/strong> association. The historic jewellery shop now includes wristwatches from the following brands: <a href=\"https:\/\/www.horbiter.com\/en\/longines\/\" target=\"_self\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Longines<\/strong><\/span><\/a>, <a href=\"https:\/\/www.horbiter.com\/en\/mido\/\" target=\"_self\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Mido<\/strong><\/span><\/a>, <a href=\"https:\/\/www.horbiter.com\/en\/rado\/\" target=\"_self\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Rado<\/strong><\/span><\/a>, and <a href=\"https:\/\/www.horbiter.com\/en\/oris\/\" target=\"_self\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Oris<\/strong><\/span><\/a>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"gioielleria-caruso-napoli\" src=\"https:\/\/www.horbiter.com\/media\/CACHE\/images\/uploads\/gioielleria-caruso-napoli.347feed35b17.jpeg\" alt=\"gioielleria-caruso-napoli\"><strong>Vincenzo Caruso<\/strong> has a soft spot for watches and is a digital media expert too. Here\u2019s why we find ourselves chatting for hours ever since I met him, and each time I move from <strong>Milan<\/strong> to <strong>Naples<\/strong> for the summer or winter holidays, while enjoying a coffee inside the area that faced strong business development under <strong>Frederick II of Swabia<\/strong>, who founded in <strong>Naples<\/strong> the first-ever university, once called the <em>\u201cStudium\u201d<\/em>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"gioielleria-caruso-napoli-4\" src=\"https:\/\/www.horbiter.com\/media\/CACHE\/images\/uploads\/gioielleria-caruso-napoli-4.160d2b1f68c8.jpeg\" alt=\"gioielleria-caruso-napoli-4\"><strong>Gioielli Caruso<\/strong>\u00a0stands out, in my opinion, for the following reasons: the Caruso family showcase great expertise in watchmaking and offer one of the most effective e-commerce platforms I have ever seen in <strong>Italy<\/strong>. Also, their shop looks and feels like a watchmaking boutique rather than an ordinary shop. Nonetheless, it seems niche and smaller than boutiques you usually find in big towns, which makes sense given the area\u2019s historical pedigree and narrow roads compared to <strong>Milan<\/strong>, for instance.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"gioielleria-caruso-napoli-7\" src=\"https:\/\/www.horbiter.com\/media\/CACHE\/images\/uploads\/gioielleria-caruso-napoli-7.6f80c920c85f.jpeg\" alt=\"gioielleria-caruso-napoli-7\">The brands\u2019 portfolio includes names whose price point is in the accessible luxury, with <strong>Mido<\/strong> being the most affordable, and three of them belonging to the <strong>Swatch<\/strong> <strong>Group<\/strong>. The latest addition is <strong>Oris<\/strong>. As a consumer, I\u2019d love to see the shop showcase and sell a Saxon and a Japanese brand, too, thus offering unparalleled offerings among Swiss, Saxon, and Japanese brands.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"gioielleria-caruso-napoli-1\" src=\"https:\/\/www.horbiter.com\/media\/CACHE\/images\/uploads\/gioielleria-caruso-napoli-1.246474e625ff.jpeg\" alt=\"gioielleria-caruso-napoli-1\">Therefore, I\u2019d love to compare all these options, like for like, before purchasing a new watch in steel, ceramic or bronze, but I understand it\u2019s hard to manage in either business sustainability and management; please consider each new brand means dedicated training sessions and ad campaigns to cite a few. If you\u2019re planning to spend some time in <strong>Naples<\/strong> anytime soon, and you\u2019re a watch lover at heart, please visit the <strong>Borgo Orefici<\/strong> and pay a visit to <strong>Gioielli Caruso<\/strong>. For further information also visit\u00a0<a href=\"https:\/\/www.gioiellicaruso.it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>https:\/\/www.gioiellicaruso.it\/<\/strong><\/span><\/a>.<\/p>\n<p>(Photo credit: courtesy of Gioielleria Caruso)<\/p>\n<p style=\"text-align: right;\">Gaetano C @Horbiter\u00ae<\/p>\n<p style=\"text-align: right;\"><strong><a href=\"https:\/\/www.instagram.com\/gaetano_cimmino\/\" target=\"_blank\" rel=\"noopener\">Instagram \u2013 Gaetano Cimmino<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where big malls and no-tax areas are mainstream, long-established family businesses are hitting the spot, at least in Italy. Our country has plenty of boutiques handed down from one generation to another, and some of them have been around for more than a century holding a close historical connection with their suburb. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.horbiter.com\/en\/gioielli-caruso-watches-naples\/\">Read More&#8230;<span class=\"screen-reader-text\"> from A visit to Gioielli Caruso at Borgo Orefici, Naples<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":15870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[536],"tags":[],"class_list":["post-27474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watch-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A visit to Gioielli Caruso at Borgo Orefici, Naples<\/title>\n<meta name=\"description\" content=\"Discover the Gioielleria Caruso, a long-established boutique located in the famous Borgo Orefici, selling jewelry and watch brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/gioielli-caruso-watches-naples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"gioielleria caruso\" \/>\n<meta property=\"og:description\" content=\"Discover the Gioielleria Caruso, a long-established boutique located in the famous Borgo Orefici, selling jewelry and watch brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/gioielli-caruso-watches-naples\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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