{"id":27429,"date":"2021-03-16T21:05:18","date_gmt":"2021-03-16T21:05:18","guid":{"rendered":"https:\/\/www.horbiter.com\/30-minutes-with-bruno-grande-coo-jeanrichard\/"},"modified":"2021-11-26T15:13:09","modified_gmt":"2021-11-26T15:13:09","slug":"30-with-bruno-grande-coo-jean-richard","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/30-with-bruno-grande-coo-jean-richard\/","title":{"rendered":"30 minutes with Bruno Grande Chief Operating Officer JeanRichard"},"content":{"rendered":"

Combine the charisma of a top manager with the charm of a new challenge to an old maison in La Chaux-de-Fonds, and you will get a unique result: Bruno Grande<\/strong>. We are talking about the charismatic manager to whom the Sowind Group committed, nearly two years ago, the re-launch of the\u00a0JeanRichard<\/strong> maison, whose coat of arms, within the restricted group of true manufactures was, in spite of this, inversely proportional to the perception watch connoisseurs had about the brand. During our recent visit to the Sowind Group, not only did we get a chance to sightseeing the whole manufacture, but to meet Bruno as well and had a conversation with him about the present and future of JeanRichard<\/strong>. An exclusive interview and, nevertheless, Horbiter\u2019s first one!Would you imagine how anxious we were while asking the Chief Operating Officer eight questions, about the present and future of the maison! And if you think eight is only a few\u2026please read through!<\/span><\/p>\n

HB<\/strong>: nice to meet you Bruno! \u2013\u00a0<\/em>JeanRichard<\/strong><\/span> has fully revamped its strategy, by undergoing a re-branding campaign; which the main pillars of this strategy?<\/em><\/p>\n

BG<\/strong>: we started from the strengths of a brand whose founder is among the founding fathers of La Chaux de Fonds. We reviewed the brand\u2019s positioning from scratch, redefined the brand\u2019s identity and re-interpreted a successful milestone such as the TV Screen. Working out of the four natural elements: water, fire, earth, air.<\/p>\n

HB<\/strong>: how did you express this concept through the revamped <\/em>JeanRichard<\/strong><\/span>\u2019s line-up?<\/em><\/p>\n

BG<\/strong>: we just started up with a simple idea \u2013 one single platform to be shared by four product lines, ranging from the Aquascope<\/strong> up to Aeroscope<\/strong> and Terrascope<\/strong>, ending with the 1681<\/strong>, run by the prestigious JR1000<\/strong> in-house caliber, our premium model.<\/p>\n