{"id":27245,"date":"2018-12-23T16:16:38","date_gmt":"2018-12-23T16:16:38","guid":{"rendered":"https:\/\/www.horbiter.com\/attoverticale-by-masera-design\/"},"modified":"2024-06-02T19:43:24","modified_gmt":"2024-06-02T17:43:24","slug":"attoverticale-masera-design-watches-review-horbiter","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/attoverticale-masera-design-watches-review-horbiter\/","title":{"rendered":"Introducing AttoVerticale by Masera Design watches"},"content":{"rendered":"<p style=\"text-align: justify;\">It\u2019s a great sign for the industry when new brands of watchmakers are introduced for it means that the market is alive. Even more so when they are born from an Italian designer. They are usually small companies, commonly known as \u201c<strong>micro<\/strong>\u2013<strong>brands<\/strong>\u201d and their creators make use of today\u2019s communication technology both to finance and to publicize using, for example, popuar crowdfunding such as <strong>Kickstarter<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"atto-verticale-orologi-8\" src=\"\/media\/CACHE\/images\/uploads\/atto-verticale-orologi-8.5ec3f6a8d0f8.jpg\" alt=\"atto-verticale-orologi-8\">But a good idea is insufficient in guaranteeing a long term success. What\u2019s needed today are original ideas and a solid base particularly in watch making where the birth of a new brand is so flourishing and their number so inflated that to survive and emerge is a feat for only a few.<\/p>\n<p style=\"text-align: justify;\">As soon as you become aware of one, the following one is already on the launch pad; many are born and many die. <strong>Tommaso<\/strong> <strong>Masera<\/strong> is obviously a watch aficionado, he has worked in the industry till <strong>2016<\/strong>, he is a designer and evidently aware of how important it is to succeed to design an attractive model capable to set itself apart from the rest.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"atto-verticale-orologi-10\" src=\"\/media\/CACHE\/images\/uploads\/atto-verticale-orologi-10.f14ef4218c92.jpg\" alt=\"atto-verticale-orologi-10\">Founder of the firm bearing his name, located in <strong>Hong Kong<\/strong> and operating in <strong>China<\/strong>, he has created from an extension of <strong>Studio Masera<\/strong>, the brand\u00a0<strong>AttoVerticale<\/strong> which has molded his personal idea of the mechanical watch with the capability to build a technologically original model (the movement is a \u201c<em>baguette<\/em>\u201d type with manual winding) and selling it at an incredible price thanks to his chinese production.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"atto-verticale-orologi-7\" src=\"\/media\/CACHE\/images\/uploads\/atto-verticale-orologi-7.7303daef9193.jpg\" alt=\"atto-verticale-orologi-7\">Let\u2019s not pinch our nostrils when we cite <strong>China<\/strong> since it offers both competence as well as high level suppliers (<strong>Volvo<\/strong>, which is Chinese owned, has opened their main branch there for its luxury brand <strong>Polestar<\/strong>), it\u2019s rather more troublesome when some Swiss brands\u00a0improperly misuse the \u201c<strong>Swiss Made<\/strong>\u201d hallmark.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"atto-verticale-orologi-9\" src=\"\/media\/CACHE\/images\/uploads\/atto-verticale-orologi-9.e7550117d094.jpg\" alt=\"atto-verticale-orologi-9\"><strong>Tommaso Masera<\/strong> must be an aficionado and keen connoisseur of high end watches since he has clearly taken inspiration from\u00a0<strong>Corum<\/strong>\u2018s <strong>Golden Bridge<\/strong>, a collection for watch enthusiasts produced in three versions: two with <strong>round case<\/strong> and one with a <strong>tonneau\u00a0<\/strong>case, they all feature a baguette movement with <strong>30 hours of maximum power reserve<\/strong> (no information regarding the movement\u2019s frequency have been released by the brand).<\/p>\n<p style=\"text-align: justify;\">The case of an <strong>AttoVerticale<\/strong> is a ring in sandblasted anodized alluminium (the case is a frame) produced in many colors and the caliber, produced and worked <strong>C\u00f4tes de Gen\u00e9ve<\/strong>, is mounted between 12 and 6.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"atto-verticale-orologi-2\" src=\"\/media\/CACHE\/images\/uploads\/atto-verticale-orologi-2.3b5db19e85dc.jpg\" alt=\"atto-verticale-orologi-2\">The winding crown is positioned on the twelve and sitting between two shoulders and has been etched the logo <strong>AttoVerticale<\/strong> while the interchangeable leather strap follows the interior of the case so as to function as the case bottom.<\/p>\n<p style=\"text-align: justify;\">Though extremely light the watches <strong>AttoVerticale<\/strong> have one flaw, they are quite thick an obvious design choice since its movement is rather thin. The price is an incredible \u20ac<strong>294<\/strong> which for an alluminium watch with such a unique caliber is an outstanding value. My preference however is for the tonneau case.<\/p>\n<p style=\"text-align: justify;\">(Photo credit: Masera Design)<\/p>\n<div style=\"min-height: 10px; height: auto; width: auto; margin: 0 auto; position: relative; display: table;\"><\/div>\n<p style=\"text-align: right;\">Gaetano C @Horbiter\u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a great sign for the industry when new brands of watchmakers are introduced for it means that the market is alive. Even more so when they are born from an Italian designer. They are usually small companies, commonly known as \u201cmicro\u2013brands\u201d and their creators make use of today\u2019s communication technology both to finance and [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.horbiter.com\/en\/attoverticale-masera-design-watches-review-horbiter\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Introducing AttoVerticale by Masera Design watches<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":14855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[571],"tags":[],"class_list":["post-27245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watch-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing AttoVerticale by Masera Design watches<\/title>\n<meta name=\"description\" content=\"Come with us and discover the Italian brand AttoVerticale by Masera Design watches producing custom-made light timepieces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/attoverticale-masera-design-watches-review-horbiter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AttoVerticale\" \/>\n<meta property=\"og:description\" content=\"Come with us and discover the Italian brand AttoVerticale by Masera Design watches producing custom-made light timepieces\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/attoverticale-masera-design-watches-review-horbiter\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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