{"id":26536,"date":"2020-07-28T16:40:16","date_gmt":"2020-07-28T16:40:16","guid":{"rendered":"https:\/\/www.horbiter.com\/hamilton-psr\/"},"modified":"2025-06-21T07:33:35","modified_gmt":"2025-06-21T05:33:35","slug":"hamilton-psr-digital-watches-2020","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/hamilton-psr-digital-watches-2020\/","title":{"rendered":"Introducing the Hamilton PSR Commemorative Edition 2020"},"content":{"rendered":"\n

In 1970<\/strong> Hamilton<\/strong> shocked the watchmaking industry when it unveiled the prototype of the first-ever digital wristwatch. The American brand thus introduced this concept watch amidst the quartz crisis.<\/p>\n\n\n\n

Based in Lancaster<\/strong>, Pennsylvania<\/strong> (Hamilton was American-owned, back then), the brand conceived a cushion-shaped wristwatch, whose fully-digital time display was activated by quickly pressing a button placed on one side of the case. By pressing the same button for longer, the Pulsar<\/strong> displayed the elapsed seconds instead.<\/p>\n\n\n

\n
\"hamilton<\/figure><\/div>\n\n\n

The new timepiece was advertised during The Tonight Show<\/strong>, and became instantly trendy; it was so groundbreaking to become an American icon soon. Hamilton<\/strong> was smart enough also to introduce this breakthrough product when the Space Age was in the headlines, with NASA<\/strong>\u2018s Apollo<\/strong> Project<\/strong> being at its pinnacle.<\/p>\n\n\n\n

Also, two years earlier, Stanley Kubrick<\/strong>\u2018s 2001 A Space Odyssey<\/strong> changed the sci-fi forever. The brand\u2019s DNA was and always has been connected to science fiction, as proved by the odd-looking ODC<\/strong>\u2013X03<\/strong><\/a>, released a few years ago.<\/p>\n\n\n\n

The first commercial Hamilton Pulsar<\/strong> appeared in 1971<\/strong>, as a flagship 18<\/strong>\u2013carat<\/strong> limited<\/strong>\u2013run<\/strong> product. Made in just 400 pieces<\/strong>, the Pulsar P1<\/strong> became Elvis Presley<\/strong>\u2018s everyday timepiece.<\/p>\n\n\n

\n
\"hamilton<\/figure><\/div>\n\n\n

Gianni Agnelli<\/strong> was among those to own one too; the \u201cAvvocato\u201d<\/em> was spotted wearing a full steel Pulsar P2<\/strong>, released in 1973<\/strong>, as a technologically upgraded variant of the gold P1<\/strong>.<\/p>\n\n\n\n

In 2020<\/strong>, Hamilton<\/strong> has decided to celebrate that milestone by introducing two commemorative models, whose name is PSR<\/strong> (Hamilton cannot use the original name for copyright reasons). It comes available as a gold<\/strong>\u2013colored PVD<\/strong> treated steel produced in exactly 1970<\/strong> specimens along with a non-limited steel option.<\/p>\n\n\n\n

The 2020 PSR<\/strong> retains the original case shape, despite showcasing a sharper design, and measures 40<\/strong>,8mm<\/strong> by 34<\/strong>,7mm<\/strong>. Waterproof to up to 100 meters, it combines a liquid crystal display with OLED<\/strong> technology.<\/p>\n\n\n\n

The combination of LCD<\/strong> and OLED<\/strong> allows the timepiece to reduce as much energy as possible, although there is no statement, on the official website, of how long this new Hamilton<\/strong> runs.<\/p>\n\n\n

\n
\"hamilton<\/figure><\/div>\n\n\n

The PVD<\/strong>\u2013colored<\/strong> Hamilton PSR<\/strong> retails for 945 Euros<\/strong>, while the standard steel option costs 695 Euros<\/strong>. It is undoubtedly a unique wristwatch, you either love or hate, yet it is a call to action for die-hard sci-fi fans and those who owned the original one.<\/p>\n\n\n\n

(Photo credit: Hamilton Watch)<\/p>\n\n\n\n

Gaetano C @Horbiter\u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"

In 1970 Hamilton shocked the watchmaking industry when it unveiled the prototype of the first-ever digital wristwatch. The American brand thus introduced this concept watch amidst the quartz crisis. Based in Lancaster, Pennsylvania (Hamilton was American-owned, back then), the brand conceived a cushion-shaped wristwatch, whose fully-digital time display was activated by quickly pressing a button […]<\/p>\n

Read More… from Introducing the Hamilton PSR Commemorative Edition 2020<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":14533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[600,571],"tags":[],"class_list":["post-26536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hamilton","category-watch-reviews"],"acf":[],"yoast_head":"\nIntroducing the Hamilton PSR Commemorative Edition 2020<\/title>\n<meta name=\"description\" content=\"Introducing the Hamilton PSR Commemorative Edition 2020, a modern reissue of the legendary Hamilton Pulsar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/hamilton-psr-digital-watches-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hamilton PSR\" \/>\n<meta property=\"og:description\" content=\"Introducing the Hamilton PSR Commemorative Edition 2020, a modern reissue of the legendary Hamilton Pulsar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/hamilton-psr-digital-watches-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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