{"id":26451,"date":"2019-09-30T04:45:12","date_gmt":"2019-09-30T04:45:12","guid":{"rendered":"https:\/\/www.horbiter.com\/five-questions-to-jean-marc-pontroue\/"},"modified":"2021-11-26T15:25:32","modified_gmt":"2021-11-26T15:25:32","slug":"five-questions-to-jean-marc-pontroue-ceo-panerai","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/five-questions-to-jean-marc-pontroue-ceo-panerai\/","title":{"rendered":"Five questions to Jean-Marc Pontrou\u00e9"},"content":{"rendered":"

At the end of the first ever Panerai XPerience<\/span><\/a><\/strong>, early this September<\/strong>, I spent some time with Jean<\/strong>\u2013Marc Pontrou\u00e9<\/strong>, CEO<\/strong> of Panerai<\/strong>, talking about this experience, current product portfolio, present and future of the brand. I asked him five not so common questions, in my opinion, whose answers gave me a hint of what is in the works at the only Italian luxury watch brand in the business, whose history and military pedigree are as fascinating as no other.<\/p>\n

Q <\/strong>\u2013 Since you first joined Panerai as new CEO, which are the areas\u00a0you found the brand was strong enough, and which ones had to be strengthened\u00a0instead<\/strong>?<\/p>\n

A<\/strong> \u2013 Panerai<\/strong> is one of the top 25 watch operators<\/strong> in high-end watchmaking. Our first asset is the product, it's one of those watches you instantly recognize even without the logo on the dial, and it's the only Italian player in high-end watchmaking. I believe therefore the Italian flavor, and our motto \"The Laboratorio di Idee<\/em>,\" have to be further enhanced. Additionally, you can combine the best of two countries: the Swiss are the best in producing high-end watches, Italians are incredibly creative instead and often come with plenty of new ideas.<\/p>\n

\"Jean-Marc-Pontroue-ceo-panerai-1\"I prefer to work with a country where I have to say \"no<\/em>\" to 80% of those ideas, rather than the other way round; Italians usually come with lots of creativity before we have any project briefing. Italy<\/strong> is, therefore, the most significant asset in our eco-system. So, to answer your question, we're pushing to get the brand even more Italian, even more attractive, even more aspirational. Here is the reason why we have hundreds of projects in Italy<\/strong>, in our pipeline.<\/p>\n

Q<\/strong> \u2013 From a product perspective, the brand keeps investing a lot in\u00a0new and innovative materials: we have the BMG-Tech<\/span><\/a><\/strong>\u2122<\/span><\/a>, for example, and now\u00a0it's time for the Goldtech<\/strong>\u2122. Is this strategy aimed at further\u00a0separate the modern Submersible from the historic Luminor\u00a0collection and can we expect more and more super-professional and\u00a0military-ready timepieces along the way too<\/strong>?<\/p>\n

A<\/strong> \u2013 Honestly, we have no project on that but can be a good idea, because the military gives us a great platform; not in terms of aggressivity, because we are cautious as we are in the environmental protection business too, but in terms of performance: diving deeper, running faster, climbing higher.<\/p>\n

\"panerai-experience-comsubin-2019-5\"Our Submersible<\/strong><\/span><\/a> watches are \"Survival Instruments<\/em>,\" I think it gives us some chances in being even more spectacular in terms of functions, perhaps in colors, and specifications.<\/p>\n

Q<\/strong> \u2013 One of the current trends in the industry is to avoid any\u00a0proliferation of models and SKUs<\/strong>. Conversely<\/strong>, the concept of\u00a0customization is widespread<\/strong>. How can you currently manage these\u00a0apparently<\/strong>\u2013conflicting<\/strong> targets<\/strong>?<\/p>\n

A<\/strong> \u2013 There are two different answers to your question; first, there's what I call \"core assortment<\/em>\" which in Panerai<\/strong> is very easy because we have around a hundred SKUs<\/strong>, which is not a lot in the industry. We have one rule we abide by, in our product development process: if we create 20 new<\/strong> SKUs<\/strong> in a year, we have to cancel 20 old ones<\/strong>.<\/p>\n

\"panerai-submersible-strap\"Secondly, to meet base customization criteria, we have developed a wide range of straps, which add a different touch to any Panerai<\/strong> watch, especially when it comes to new colors.<\/p>\n

\"panerai-luminor-tourbillon-moon-phases-equation-of-time-gmt-50mm\"Then we apply significant personalization as we move to high-end watches like tourbillons<\/strong>, where our customers are more demanding and don't just look for standard customization. In this regard, we do personalize parts like the case and the date, for example.<\/p>\n

Q<\/strong> \u2013 I<\/strong>'d like to see a new Radiomir Egiziano and a Mare Nostrum\u00a0re-issue too. What is in the works at Panerai, may you please tease\u00a0us<\/strong>?<\/p>\n

A<\/strong> \u2013 Next year it's all about the Luminor<\/strong>: from April <\/strong>onwards we will unveil a new one showcasing a green luminescence, as a signature of the brand. Concerning the specific models you mentioned, we're working on reviving these two icons but I don't want to create new families. We have many new developments in our roadmap that are, however, not hitting the market before 2022<\/strong>.<\/p>\n

Q<\/strong> \u2013 Let<\/strong>'s suppose I'm a potential Panerai customer, what should I\u00a0expect before, during, and after the buying experience and why should\u00a0I therefore choose a PAM, other than the product itself<\/strong>, over its\u00a0peers<\/strong>.<\/p>\n

A<\/strong> \u2013 Panerai<\/strong> is a brand for connoisseurs, known not just by the mainstream operators but also by the ones who know. However, the top<\/strong> 100 watch brands<\/strong> all craft quality products; hence, quality cannot be a factor of differentiation, as cannot be just measuring the right time either.<\/p>\n

\"Jean-Marc-Pontroue-ceo-panerai\"What you say is what is essential, the experience you offer is a compelling message, even to those who can't afford it or cannot be part of the 33 customers<\/strong> belonging to this specific project, but it is part of the innovative asset of the brand, and the \"Laboratorio di Idee<\/em>.\" Acqua di Parma<\/strong> is one of the top 10 luxury perfume makers<\/strong> and one that I follow; it is so quickly recognizable, thanks to its yellowish color, as soon as you're stepping in one of the brand's flagship boutiques.<\/p>\n

\"Panerai-Luminor-Submersible-1950-Carbotech-3-days-Automatic-47mm-PAM00616-cinque\"Panerai<\/strong> is to the watch industry what Acqua di Parma<\/strong> is to the perfume business; we are not the biggest brand, but we offer an alternative like Acqua di Parma<\/strong> does, and the same was with Lamborghini<\/strong> at the time I was heading Roger Dubuis<\/strong>.<\/p>\n

\"Panerai-Xperience-2019-tre\"We were the Lamborghini<\/strong> of watches, and Lamborghini<\/strong> itself was back then an inspiration to me in terms of concept and customer experience, more than any other watch brand. Well, I see Acqua di Parma<\/strong> as a source of inspiration for us, I'm not saying we'll do what they're doing, but I want our customers feel they're buying a slice of Italy<\/strong> when they're buying a new Panerai<\/strong> wristwatch, as they do when they buy a product by Acqua di Parma<\/strong>.<\/p>\n

(Photo credit: courtesy of Panerai, Horbiter\u00ae's proprietary photo-shooting)<\/p>\n

Gaetano C @Horbiter\u00ae<\/p>\n

Instagram \u2013 Gaetano Cimmino<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

At the end of the first ever Panerai XPerience, early this September, I spent some time with Jean\u2013Marc Pontrou\u00e9, CEO of Panerai, talking about this experience, current product portfolio, present and future of the brand. I asked him five not so common questions, in my opinion, whose answers gave me a hint of what is […]<\/p>\n

Read More… from Five questions to Jean-Marc Pontrou\u00e9<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":15105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582,536],"tags":[],"class_list":["post-26451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panerai","category-watch-talk"],"acf":[],"yoast_head":"\ninterview of Jean-Marc Pontrou\u00e9<\/title>\n<meta name=\"description\" content=\"Sit down with us and read our five-questions interview to Jean-Marc Pontrou\u00e9, CEO of Panerai, during the first-ever Panerai XPerience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/five-questions-to-jean-marc-pontroue-ceo-panerai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"interview of Jean-Marc Pontrou\u00e9\" \/>\n<meta property=\"og:description\" content=\"Sit down with us and read our five-questions interview to Jean-Marc Pontrou\u00e9, CEO of Panerai, during the first-ever Panerai XPerience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/five-questions-to-jean-marc-pontroue-ceo-panerai\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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