{"id":26423,"date":"2019-06-12T21:56:01","date_gmt":"2019-06-12T21:56:01","guid":{"rendered":"https:\/\/www.horbiter.com\/panerai-opens-a-new-boutique-in-rome\/"},"modified":"2025-05-26T18:31:00","modified_gmt":"2025-05-26T16:31:00","slug":"panerai-opens-its-new-boutique-rome","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/panerai-opens-its-new-boutique-rome\/","title":{"rendered":"Panerai opens a new boutique in Rome"},"content":{"rendered":"\n<p>The eighty-fifth <strong>Panerai<\/strong> boutique has officially opened and is based in <strong>Italy<\/strong>. After the openings of <strong>Florence<\/strong>, <strong>Milan<\/strong> and <strong>Venice<\/strong>, the boutique that unlocked its doors at <strong>Via del Babuino 130<\/strong>, in <strong>Rome<\/strong>, covers a gap that, in the words of <strong>Jean<\/strong>\u2013<strong>Marc Pontrou\u00e9<\/strong>, had to be filled sooner than ever before considering that <strong>Panerai<\/strong> is the only Italian brand to belong to the luxury watch segment. The event we took part to was split into two parts: the first one was a private lunch reserved to media representatives held on the <strong>Eden Hotel<\/strong>\u2018s rooftop, from which you can enjoy a privileged view over the eternal city, the latter was open to a broader audience, invited to attend the official opening of the new boutique, marked by the ribbon-cutting ceremony.<\/p>\n\n\n\n<p><img decoding=\"async\" style=\"width: 100%;\" title=\"boutique-panerai-roma-jean-marc-pontroue-gregorio-paltrinieri\" src=\"\/media\/CACHE\/images\/uploads\/boutique-panerai-roma-jean-marc-pontroue-gregorio-paltrinieri.1bf9edab4fe5.JPG\" alt=\"boutique-panerai-roma-jean-marc-pontroue-gregorio-paltrinieri\"><strong>Jean<\/strong>\u2013<strong>Marc Pontrou\u00e9<\/strong>, <strong>CEO<\/strong> of <strong>Panerai<\/strong>, and <strong>Gregorio Paltrinieri<\/strong>, 1<strong>500 freestyle swimming Olympic champion<\/strong> and brand ambassador cut the ribbon around 7 pm. <strong>Gregorio<\/strong> is not the ordinary watch brand ambassador; he is crazy about watches, and <strong>Panerai<\/strong> has always held a special place among his favourite brands.<\/p>\n\n\n\n<p><img decoding=\"async\" style=\"width: 100%;\" title=\"boutique-panerai-roma-jean-marc-pontroue-gregorio-paltrinieri-1\" src=\"\/media\/CACHE\/images\/uploads\/boutique-panerai-roma-jean-marc-pontroue-gregorio-paltrinieri-1.6a3445c274d3.JPG\" alt=\"boutique-panerai-roma-jean-marc-pontroue-gregorio-paltrinieri-1\">The choice of signing with <strong>Paltrinieri<\/strong>, who\u2019s training himself for the <strong>2020 Olympics<\/strong>, is a perfect match for the brand and he is an ideal sponsor in terms of product and image. Although <strong>Gregorio<\/strong> is not allowed to wear any watch while swimming, he will shift from a <a href=\"https:\/\/www.horbiter.com\/en\/panerai-luminor-submersible-1950-bmg-tech-3-days-automatic-pam-692-hands-on\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Luminor<\/strong><\/span><\/a> to a <a href=\"https:\/\/www.horbiter.com\/en\/panerai-submersible-chrono-guillaume-nery-edition-47mm-pam-982\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Submersible<\/strong><\/span><\/a>, and back, once he has stepped outside of the swimming pool. Aesthetically, the new boutique\u2019s design and feel is in line with the other ones: compared to its sibling located in <strong>Via Montenapoleone<\/strong>, <strong>Milan<\/strong>, it offers a single floor layout, instead of two, and allows you to explore all the current <strong>Panerai<\/strong> collections, at a glance.<\/p>\n\n\n\n<p><img decoding=\"async\" style=\"width: 100%;\" title=\"boutique-panerai-roma-interior\" src=\"\/media\/CACHE\/images\/uploads\/boutique-panerai-roma-interior.2626adb6f7f1.JPG\" alt=\"boutique-panerai-roma-interior\">The boutique debuts exclusive color variations too: the <strong>Radiomir SLC<\/strong> (<a href=\"https:\/\/www.horbiter.com\/en\/the-panerai-radiomir-california\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Radiomir California<\/strong><\/span><\/a>\u2018s cousin) comes with a brand new dark military green dial. It was displayed on the left-hand side, as soon as you were stepping inside; <strong>Alvaro Maggini<\/strong>, who recently joined <strong>Panerai<\/strong> as <strong>Creative Director<\/strong> (he worked with <strong>Jean<\/strong>\u2013<strong>Marc<\/strong> on developing <strong>Roger Dubuis<\/strong>), is in charge of the <strong>Brand and Communication<\/strong> strategy and the new direction the brand has embarked so far is perceivable. The Interior design has been curated by <strong>Patricia Urquiola<\/strong>, as usual.<\/p>\n\n\n\n<p><img decoding=\"async\" style=\"width: 100%;\" title=\"panerai-luminor-marina-44mm-special-edition-roma-Pam1025\" src=\"\/media\/CACHE\/images\/uploads\/panerai-luminor-marina-44mm-special-edition-roma-Pam1025.ac4821e1081a.jpg\" alt=\"panerai-luminor-marina-44mm-special-edition-roma-Pam1025\"><strong>Carlo Ceppi<\/strong>, <strong>Director<\/strong> of <strong>Panerai Italy<\/strong>, took the chance to launch a special edition <strong>Luminor<\/strong>, exclusively crafted to mark this event: the <strong>Panerai Luminor Marina 44mm Special Edition Rome<\/strong> is a <strong>130<\/strong>\u2013<strong>piece<\/strong> limited edition <strong>Panerai<\/strong> produced for and solely available at, the boutique in <strong>Rome<\/strong>. The watch is in steel and comes standard with a canvas strap, with red and yellow stitching, the flagship colors of <strong>Rome<\/strong>, on a tang buckle.<\/p>\n\n\n\n<p><img decoding=\"async\" style=\"width: 100%;\" title=\"panerai-luminor-marina-44mm-special-edition-roma-Pam1025-uno\" src=\"\/media\/CACHE\/images\/uploads\/panerai-luminor-marina-44mm-special-edition-roma-Pam1025-uno.e568a8804b9e.jpg\" alt=\"panerai-luminor-marina-44mm-special-edition-roma-Pam1025-uno\">The case back is finely engraved with a miniature portrait of <strong>Piazza di Spagna<\/strong> which, for those not familiar with <strong>Rome<\/strong>, is a few steps away from <strong>Via del Babbuino<\/strong>. The celebrations continued at <strong>Fuksas<\/strong>\u2018 \u201c<em>La Lanterna<\/em>\u201c, where <strong>Panerai<\/strong> entertained fans and collectors, coming from around the globe, with unique aperitifs like the \u201c<em>Blue Submersible<\/em>\u201d to name one and the DJ set by <strong>DJ Saturnino<\/strong>, who also performed with his bass towards the end of the evening.<\/p>\n\n\n\n<p><img decoding=\"async\" title=\"dj-saturnino-evento-panerai-orologi-roma\" style=\"width: 100%;\" src=\"\/media\/CACHE\/images\/uploads\/dj-saturnino-evento-panerai-orologi-roma.8d0329ac33c0.JPG\" alt=\"dj-saturnino-evento-panerai-orologi-roma\">The guests, coming from <strong>Europe<\/strong>, <strong>Far East<\/strong>, and the <strong>US<\/strong> were also allowed to wear the new product collections, included, to name a special one, the latest version of the <strong>Panerai Lo Scienziato Tourbillon<\/strong>.<\/p>\n\n\n\n<p>(Photo credit: Panerai)<\/p>\n\n\n\n<p class=\"has-text-align-right\">Gaetano C @Horbiter\u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The eighty-fifth Panerai boutique has officially opened and is based in Italy. After the openings of Florence, Milan and Venice, the boutique that unlocked its doors at Via del Babuino 130, in Rome, covers a gap that, in the words of Jean\u2013Marc Pontrou\u00e9, had to be filled sooner than ever before considering that Panerai is [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.horbiter.com\/en\/panerai-opens-its-new-boutique-rome\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Panerai opens a new boutique in Rome<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":15042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[541,582],"tags":[],"class_list":["post-26423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-panerai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Panerai opens a new boutique in Rome<\/title>\n<meta name=\"description\" content=\"Panerai has opened a new boutique in Rome and hosted the media press representatives and some of their ambassadors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/panerai-opens-its-new-boutique-rome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panerai boutique Rome\" \/>\n<meta property=\"og:description\" content=\"Panerai has opened a new boutique in Rome and hosted the media press representatives and some of their ambassadors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/panerai-opens-its-new-boutique-rome\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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