{"id":26359,"date":"2020-03-23T21:14:49","date_gmt":"2020-03-23T21:14:49","guid":{"rendered":"https:\/\/www.horbiter.com\/the-panerai-new-e-commerce-platform\/"},"modified":"2021-11-26T15:24:16","modified_gmt":"2021-11-26T15:24:16","slug":"panerai-e-commerce-platform-pros-and-cons","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/","title":{"rendered":"The Panerai new e-commerce platform"},"content":{"rendered":"<p style=\"text-align:justify\">Last October <strong>Panerai<\/strong> officially launched its new e-commerce platform. It means you <a href=\"https:\/\/www.panerai.com\/us\/en\/home.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color:#0000ff\"><strong>can now buy your new Panerai <\/strong><\/span><\/a>while comfortably sitting in front of your computer and you can take advantage of a list of additional services such as for example the concierge service, the option to request free gift wrapping, the product availability check, the free return policy and, last but not least, a shipping method called \"<strong>Boutique<\/strong> <strong>Pick<\/strong>\u2013<strong>Up<\/strong>\" which allows you to pick-up your watch directly at your nearest boutique.<\/p>\n<p style=\"text-align:justify\"><img decoding=\"async\" alt=\"loscienziato-product-page-1\" src=\"\/media\/CACHE\/images\/uploads\/loscienziato-product-page-1.27786566dda1.jpg\" style=\"width:100%\" title=\"loscienziato-product-page-1\">E-commerce is a new option for those who are willing to wrap a new <strong>Panerai<\/strong> around their wrist, as well as a chance for the brand to get directly in touch with their final end-user as they're doing already through their boutiques. The advantage of selling a product to the consumer (in jargon it is called <strong>B2C<\/strong> or <strong>Business to Consumer<\/strong>) allows buyers to liaise directly with <strong>Panerai<\/strong> and lets <strong>Panerai<\/strong> maximize their earnings since there isn't any intermediary, i.e. the authorized dealer, between them.<\/p>\n<p style=\"text-align:justify\"><img decoding=\"async\" alt=\"panerai-luminor-marina-logo-3-days-acciaio-44mm-pam-777\" src=\"\/media\/CACHE\/images\/uploads\/panerai-luminor-marina-logo-3-days-acciaio-44mm-pam-777.c140bf0aa5c1.jpg\" style=\"width:100%\" title=\"panerai-luminor-marina-logo-3-days-acciaio-44mm-pam-777\">From a buyer's perspective, the e-commerce platform is perfectly (and seamlessly) integrated into the website, that has been recently fully renewed. I mean that the purchase transaction is only the end point of an integrated process that starts with the customer surfing an immersive and very informative product page full of details about the watch and the after-sales service too. This architecture is quite innovative in the industry and makes the <strong>Panerai<\/strong> website look more consumer\u00a0oriented\u00a0rather than business oriented, if compared to most e-commerce platforms out there that\u00a0look\u00a0too often like impersonal on line shops. This is one of the undeniable pros of <strong>Panerai<\/strong>'s new\u00a0e-commerce, the con being it is very hard to access any potential discount unless you decide to step into your nearest authorized dealer.<\/p>\n<p>(Photo credit: courtesy of Panerai; Horbiter\u00ae's proprietary photo-shooting by Peter Tung)<\/p>\n<p style=\"text-align:right\">Gaetano C @Horbiter\u00ae<\/p>\n<p style=\"text-align:right\"><strong><a href=\"https:\/\/www.instagram.com\/gaetano_cimmino\/\" target=\"_blank\" rel=\"noopener\">Instagram \u2013 Gaetano Cimmino<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last October Panerai officially launched its new e-commerce platform. It means you can now buy your new Panerai while comfortably sitting in front of your computer and you can take advantage of a list of additional services such as for example the concierge service, the option to request free gift wrapping, the product availability check, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/\">Read More&#8230;<span class=\"screen-reader-text\"> from The Panerai new e-commerce platform<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":14843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-26359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panerai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Panerai e-commerce platform<\/title>\n<meta name=\"description\" content=\"Last October Panerai officially launched its new e-commerce platform. It means you can now buy your new Panerai while comfortably sitting in front of your computer and you can take advantage of a list of additional services such as for example the concierge service, the option to request free gift wrapping, the product availability check, the free return policy and, last but not least, a shipping method called &quot;Boutique Pick-Up&quot; which allows you to pick-up your watch directly at your nearest boutique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panerai e-commerce platform\" \/>\n<meta property=\"og:description\" content=\"Last October Panerai officially launched its new e-commerce platform. It means you can now buy your new Panerai while comfortably sitting in front of your computer and you can take advantage of a list of additional services such as for example the concierge service, the option to request free gift wrapping, the product availability check, the free return policy and, last but not least, a shipping method called &quot;Boutique Pick-Up&quot; which allows you to pick-up your watch directly at your nearest boutique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. Novit\u00e0, recensioni, informazioni dal mondo degli orologi. Scoprilo subito.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HorbiterWatchesLuxury\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-23T21:14:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T15:24:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2021\/09\/panerai-lo-scienziato-luminor-1950-tourbillon-gmt-titanio-47mm-pam-767.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giovanni Di Biase\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Panerai e-commerce platform\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giovanni Di Biase\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/\"},\"author\":{\"name\":\"Giovanni Di Biase\",\"@id\":\"https:\/\/www.horbiter.com\/en\/#\/schema\/person\/1b1932bbea86b3aa319c34b926b8111c\"},\"headline\":\"The Panerai new e-commerce platform\",\"datePublished\":\"2020-03-23T21:14:49+00:00\",\"dateModified\":\"2021-11-26T15:24:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/\"},\"wordCount\":337,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.horbiter.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2021\/09\/panerai-lo-scienziato-luminor-1950-tourbillon-gmt-titanio-47mm-pam-767.jpg\",\"articleSection\":[\"Panerai\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/\",\"url\":\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/\",\"name\":\"Panerai e-commerce platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.horbiter.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.horbiter.com\/en\/panerai-e-commerce-platform-pros-and-cons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.horbiter.com\/wp-content\/uploads\/2021\/09\/panerai-lo-scienziato-luminor-1950-tourbillon-gmt-titanio-47mm-pam-767.jpg\",\"datePublished\":\"2020-03-23T21:14:49+00:00\",\"dateModified\":\"2021-11-26T15:24:16+00:00\",\"description\":\"Last October Panerai officially launched its new e-commerce platform. 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