{"id":26296,"date":"2021-03-27T06:34:45","date_gmt":"2021-03-27T06:34:45","guid":{"rendered":"https:\/\/www.horbiter.com\/with-baume-mercier-and-indian-motorcycles-at-the-vairano-racetrack\/"},"modified":"2025-06-21T07:09:17","modified_gmt":"2025-06-21T05:09:17","slug":"with-baume-et-mercier-and-indian-motorcycles-at-the-vairano-racetrack","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/with-baume-et-mercier-and-indian-motorcycles-at-the-vairano-racetrack\/","title":{"rendered":"With Baume & Mercier and Indian Motorcycles at the Vairano racetrack"},"content":{"rendered":"

How many of you know what the Vairano Automotive Safety Center<\/strong> is? A little hint \u2013 it is the racing track owned by Editoriale Domus<\/strong>, the publishing house of Quattroruote<\/strong> (Four Wheels) and also the seat of the racing circuit, where all the cars featured in the most-read car magazine in Italy<\/strong> are being tested, and since recent times also the motorcycles featured in the Due Ruote<\/strong> (Two Wheels) section.<\/p>\n

\"indian-motorcycles-vairano\"This is where Baume & Mercier<\/strong> organized an event together with Indian Motorcycles<\/strong>, a partner they have been working with since 2017<\/strong> and with whom they share an entire collection.<\/p>\n

I would actually call it a \u2018brand day\u2019, rather than an event dedicated to the launch of one or more collections, because it involved the participation of brand ambassadors, universities, the press and retailers too.<\/p>\n

The formula.<\/h2>\n

Baume & Mercier<\/strong> organized a day that mixed together an inspirational content that aims to drive up the brand and bring it closer to new generations (the partnership with Indian Motorcycles<\/strong> is clearly going this way) and the future on which the brand invested and that is represented by the Clifton<\/strong>\u00a0Baumatic<\/strong><\/a> collection that we talked about during the SIHH<\/strong> in January<\/strong>.<\/p>\n

\"baume-et-mercier-clifton-club-indian-burt-munro-tribute-limited-edition-1\"Based on my long work experience, I could say that this event was closer to the workshop and outdoor formula than to a classic press event.<\/p>\n

Combining two concepts as diverse as the Baume & Mercier for Indian Motorcycles<\/strong><\/a> and the Baumatic<\/strong> collection could sound a bit odd, but it didn\u2019t turn out so at all.<\/p>\n

The two contents \u2013 one was purely emotional, whereas the other was more reflective \u2013 perfectly complemented each other.<\/p>\n

Massimiliano Rosolino \u2013 the coach.<\/h2>\n

Rosolino<\/strong> is Baume & Mercier<\/strong>\u2018s brand ambassador together with Luca Dotto<\/strong> \u2013 the ambassador of the Clifton Club<\/strong><\/a>. However, Massimiliano<\/strong> does not play the classic role of an ambassador, but, as a sportsman who no longer competes professionally, he plays a different role.<\/p>\n

He is a life coach and he was the coach of the Italian brand retailers team during the day that we spent at the racing track.<\/p>\n

\"massimiliano-rosolino\"His career reached its peaks, when he became an Olympic champion at the 2000 Sydney Olympics<\/strong> and a world champion at the 2001 Fukuoka Games<\/strong> \u2013 to name just two of his achievements -, but he now plays the role of mentor.<\/p>\n

When he was still professionally competing he was unquestionably the leader of the Italian national team and he is now able to bring across the competitive approach of a professional sportsman to other life and business sectors.<\/p>\n

\"massimiliano-rosolino-1\"Listening to him while he is busy motivating the audience, leads everyone to get more involved in their life and constantly raise the bar of their expectations \u2013 it is as if you were watching the scene of Death Crawl<\/strong> in Facing the Giants<\/strong>.<\/p>\n

I also found out that he is a big fan of watches and I remember well that it is not the first time that I have witnessed him wearing a watch for promotional reasons (it was the Omega Seamaster PloProf a few years ago), but in the past he played this role in a different way; as a simple sports ambassador.<\/p>\n

\"luca-dotto\"Luca Dotto<\/strong> took part in the second part of the day, where the first limited edition bearing his name was presented.<\/p>\n

From Baume & Mercier for Indian Motorcycles to Indian Motorcycles.<\/h2>\n

One of the most interesting pieces of news appearing on blogs these days confirms that Indian Motorcycles<\/strong>\u00a0green lighted\u00a0the manufacturing of the FTR1200 Scout<\/strong>. Actually, we had already sensed it, because of the enthusiastic launch of the first prototype at the 2017 Eicma<\/strong>, but there was still no official confirmation.<\/p>\n

From this point of view Harley Davidson<\/strong> will have to find a solution to the missed opportunity to launch a road version of their Flat Track<\/strong> bike, because this is something that fans from all over the world have been waiting for a long time.<\/p>\n

The Japanese tentatively tried to tap the market with some special bikes, but none of these ever really made it to the production line. Kudos to the oldest US brand for its courage and for anticipating everyone else.<\/p>\n

In the meantime I enjoyed riding a Scout<\/strong> after three years of abstinence from a motorbike: \u2013 a great torque and an excellent manouverability, I was impressed considering that my last bike was a Triumph Street Triple 675<\/strong>; the queen of easy riding.<\/p>\n

The Baumatic as explained by the university.<\/h2>\n

An Italian member of the Fondation de la Haute Horlogerie<\/strong> and a university professor in Florence<\/strong> \u2013 explained to retailers and the press the distinctive features of the Baumatic<\/strong>, while the brand organized a workshop to explain all the functions of the new watch that revolutionized the world of Swiss watches, since Baume & Mercier<\/strong> originally entered the market with an extremely intelligent product and have been continuing this revolution in a different field \u00a0with their new Baumewatches<\/strong> brand.<\/p>\n

\"baume-et-mercier-clifton-club-baumatic-1\"Basing their sales network on such an innovative product is essential for the end-customers, who can easily understand the advantages of a Baumatic<\/strong> and what makes them different from other automatic three-hands-watches. The sales network is fundamental in this process, because it is the point of contact with consumers.<\/p>\n

The first responses of a clinic test organized by the brand in Italy<\/strong> confirmed the interest in a watch that can boast an unbeatable quality\/content ratio and that will awake the entire sector that, in some cases, is focusing on different technologies (for example: Longines and their VHP).<\/p>\n

See you soon<\/h2>\n

See you at the next Baume & Mercier <\/strong>event and enjoy meanwhile\u00a0our video coverage\u00a0from the circuit. It is a year full of news at Baume<\/strong> & Mercier<\/strong>, including some\u00a0organizational changes\u00a0such as the appointment of the brand\u2019s new CEO<\/strong>.<\/p>\n

I hope very much that, with the launch of the new FTR 1200<\/strong>, expected in 2019<\/strong>, the brand will release a Limited\u00a0Edition<\/strong> watch to celebrate the road legal version of the Indian Motorcycles\u00a0Flat Track<\/strong> racing motorbike.<\/p>\n

(Photo credit: Horbiter\u00ae)<\/p>\n

Gaetano C @Horbiter\u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"

How many of you know what the Vairano Automotive Safety Center is? A little hint \u2013 it is the racing track owned by Editoriale Domus, the publishing house of Quattroruote (Four Wheels) and also the seat of the racing circuit, where all the cars featured in the most-read car magazine in Italy are being tested, […]<\/p>\n

Read More… from With Baume & Mercier and Indian Motorcycles at the Vairano racetrack<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":14699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[508,541],"tags":[],"class_list":["post-26296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baume-et-mercier","category-events"],"acf":[],"yoast_head":"\nBaume & Mercier and Indian Motorcycles at the Vairano racetrack<\/title>\n<meta name=\"description\" content=\"Discover the on-track event organized by Baume & Mercier and Indian Motorcycles to unveil the new collection of Swiss Made timepieces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/with-baume-et-mercier-and-indian-motorcycles-at-the-vairano-racetrack\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baume & Mercier Indian Motorcycles\" \/>\n<meta property=\"og:description\" content=\"Discover the on-track event organized by Baume & Mercier and Indian Motorcycles to unveil the new collection of Swiss Made timepieces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/with-baume-et-mercier-and-indian-motorcycles-at-the-vairano-racetrack\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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