{"id":26224,"date":"2019-12-26T07:21:02","date_gmt":"2019-12-26T07:21:02","guid":{"rendered":"https:\/\/www.horbiter.com\/baume-mercier-clifton-club-burt-munro-limited-edition\/"},"modified":"2023-10-17T22:27:22","modified_gmt":"2023-10-17T20:27:22","slug":"baume-et-mercier-clifton-club-burt-munro-limited-edition-watch-preview","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/baume-et-mercier-clifton-club-burt-munro-limited-edition-watch-preview\/","title":{"rendered":"The Baume &#038; Mercier Clifton Club Burt Munro Limited Edition official reveal"},"content":{"rendered":"<p style=\"text-align: justify;\">Partnerships between watch-making brands and the world of cars are getting more popular by the day; it seems as if there were some sort of a racing for the most original and transversal partnership that could push and broaden a brand\u2019s name beyond the undefined and not-so-clear boundaries of watch-making. The opposite is also true though, since there are cars and motorbikes makers that try their best to partner with watch-making brands, who could somehow improve their brand perception, most of all when they are trying to position themselves within a higher market range.<\/p>\n<p style=\"text-align: justify;\"><strong><img decoding=\"async\" style=\"width: 100%;\" title=\"Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch-6\" src=\"https:\/\/www.horbiter.com\/media\/uploads\/Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch-6_fyl1xbf.JPG\" alt=\"Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch-6\"><\/strong>It seems as if <strong>Baume &amp; Mercier<\/strong> were following the \u201c<em>elective affinities<\/em>\u201d path when it decided to embark on a partnership with <a href=\"https:\/\/www.horbiter.com\/en\/baume-et-mercier-capeland-shelby-1963-watches\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Cobra<\/strong><\/span><\/a>; not a real commercial partnership, but rather a romantic one. The same thing can be said for this year\u2019s partnership that expanded to the world of two wheels. Personally speaking, I would define <strong>Baume &amp; Mercier<\/strong> as the \u201c<em>John Surtees<\/em>\u201d of the watch-making world; the only one, who could boast a credible partnership both with the world of four wheels and the world of two wheels alike, here represented by <strong>Cobra<\/strong>\u2019s alter ego; <strong>Indian Motorcycles<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"Burt-Munro\" src=\"https:\/\/www.horbiter.com\/media\/uploads\/Burt-Munro.jpg\" alt=\"Burt-Munro\">What could look like a double partnership aiming at the commercial invasion of the North American market, mainly focuses, in my opinion, on the research and care for details, the unexpected and the very opposite of what could be considered as trivial. The two brands might not be known to everybody, but they are quite popular among the fans of engines, carburettors, legendary enterprises and opinion leaders.<\/p>\n<p style=\"text-align: justify;\">These are the people, who prefer engines motors to series productions. The former brand is the \u201c<em>David versus Goliath<\/em>\u201d from the middle of last century and a defunct \u201c<em>stars and stripes<\/em>\u201d legend, the latter brand, <strong>Indian Motorcycles<\/strong>, is proudly the oldest American motorcycles manufacturer (1901); a company that wrote its own page in the history book of racing, a page that no-one has been able to turn since <strong>1967<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"Bonneville-Speed-Record-Lee-Munro-August-2017\" src=\"https:\/\/www.horbiter.com\/media\/uploads\/Bonneville-Speed-Record-Lee-Munro-August-2017.jpg\" alt=\"Bonneville-Speed-Record-Lee-Munro-August-2017\">Today, the manufacturer, is ready to write yet more important pages under the protective wing of the <strong>Polaris Group<\/strong> that is currently investing a lot of money to take the manufacturer back to the important position where it belongs with the release of its concept version of the <strong>FTR1200 Scout Custom<\/strong>\u00a0(the first flat tracker in the world with a plate and headlights). To this end, <strong>Baume &amp; Mercier<\/strong>\u2019s image becomes the functional trampoline to widen the presence of the American brand within Europe.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"Indian-ftr-1200-scout-custom\" src=\"https:\/\/www.horbiter.com\/media\/uploads\/Indian-ftr-1200-scout-custom.jpg\" alt=\"Indian-ftr-1200-scout-custom\">Starting in <strong>1962<\/strong>, <strong>Burt Munro<\/strong> achieved an incredible series of world records, thus making the <strong>Indian<\/strong> brand immortal in history and providing additional fame to the legend of the <strong>Bonneville salt lake<\/strong> (Ohio). In <strong>2017<\/strong>, his grandchild, <strong>Lee Munro<\/strong>, paid tribute to <em>Burt<\/em>\u2019s record by reaching a speed of almost <strong>200 miles per hour<\/strong>, thus creating an imaginary link with <em>Burt<\/em>\u2019s achievement; a man, who sadly passed away in <strong>1978<\/strong>, but that inspired thousands of customizers around the world (something that not many people are aware of).<\/p>\n<p style=\"text-align: justify;\">Based on this enterprise, <strong>Baume &amp; Mercier<\/strong> crafted a chronograph that firstly represents a tribute to the man and secondly to the mechanic vehicle that made it possible to achieve this world record. It is a three-counter-chrono belonging to the <a href=\"https:\/\/www.horbiter.com\/en\/baume-mercier-clifton-club-sihh-2017-hands-on-price\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Clifton Club<\/strong><\/span><\/a> collection, where the continuous seconds counter located at 9 o\u2019clock is a real homage to <em>Burt<\/em>\u2019s race number plate. The watch also features a <strong>black 35 number<\/strong> on a yellow background, the \u201c<em>Munro<\/em>\u201d writing on the 3 and a mixture of red accents on the embossed small parts and on the two recessed chrono counters at 12 o\u2019clock and at 6 o\u2019clock.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch-4\" src=\"https:\/\/www.horbiter.com\/media\/uploads\/Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch-4.JPG\" alt=\"Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch-4\">The red colour that you can see here is the <strong>Indian<\/strong> red; the same pantone that the American brand uses for its logo and that can be also found on the leather strap with a double stitching and on the hot pressed \u201c<em>phi<\/em>\u201d logo. Believe me when I say that <strong>Baume &amp; Mercier<\/strong> managed to make the softest and most comfortable leather strap ever crafted; the surface finishing seems to come from <strong>John Lobb<\/strong>\u2019s workshop. The manufacturer made the right choice when it decided to equip the strap with a pin buckle sporting the brand\u2019s logo rather than with a deployant clasp.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch-3\" src=\"https:\/\/www.horbiter.com\/media\/uploads\/Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch-3.JPG\" alt=\"Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch-3\">Perhaps it could have been slightly smaller if compared to the size of the <strong>Indian<\/strong> logo positioned on the case-back (it is a bit too big, at least for my taste). The dial finishing reminds us of the surface of the <em>Bonneville<\/em> salt lake, whose colour is a mixture between white and silver and the special superficial roughness is inspired to that of the lake and it makes you wonder how a motorbike could actually dart at a speed of more than\u00a0<strong>180 mph<\/strong>\u00a0(<strong>184 mph<\/strong>\u00a0to be more precise; the official record achieved by <em>Burt<\/em>, which is also appearing on the bezel of the tachometric scale).<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"width: 100%;\" title=\"Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch\" src=\"https:\/\/www.horbiter.com\/media\/uploads\/Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch.JPG\" alt=\"Baume-Mercier-Clifton-Club-Burt-Munro-Indian-Limited-Edition-watch\">From the <strong>Ceresio 7<\/strong> dinner, where <a href=\"https:\/\/www.horbiter.com\/en\/alain-zimmermann-baume-mercier-ceo-interview-2017\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Alain Zimmermann<\/strong><\/span><\/a> (<strong>CEO<\/strong> of <strong>Baume et Mercier<\/strong>) and\u00a0<strong>Grant Bester<\/strong> (<strong>Vice<\/strong>\u2013<strong>President<\/strong>\/<strong>EMEA<\/strong> <strong>General<\/strong> <strong>Manager<\/strong> of <strong>Indian Motorcycles<\/strong>)\u00a0presented in a world\u2019s preview the first timepiece generated by the collaboration effort between the two companies and also explained what lies behind this partnership, the <strong>Baume &amp; Mercier Clifton Club Burt Munro Limited Edition<\/strong> was flown to Eicma to join that same <strong>Burt Munro<\/strong>\u2019s vehicle that helped him achieve his world record and also the most beautiful flat tracker in the world; the <strong>FTR1200 Scout Custom<\/strong>\u00a0(a first glimpse of the road version of the <strong>AMA<\/strong> championship\u2019s winning flat tracker).<\/p>\n<p style=\"text-align: justify;\">Only <strong>1967<\/strong> samples of the\u00a0<strong>Baume &amp; Mercier Clifton Club Burt Munro Limited Edition<\/strong> are in the pipeline and additional versions will be released mid-January during the <strong>SIHH<\/strong>, when I expect the brand to celebrate this partnership with the same intensity shown when it celebrated its successful partnership with <strong>Cobra<\/strong>.<\/p>\n<p style=\"text-align: justify;\">(Photo credit: Horbiter\u00ae)<\/p>\n<div style=\"min-height: 10px; height: auto; width: auto; margin: 0 auto; position: relative; display: table;\"><\/div>\n<p style=\"text-align: right;\">Gaetano C @Horbiter\u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partnerships between watch-making brands and the world of cars are getting more popular by the day; it seems as if there were some sort of a racing for the most original and transversal partnership that could push and broaden a brand\u2019s name beyond the undefined and not-so-clear boundaries of watch-making. The opposite is also true [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.horbiter.com\/en\/baume-et-mercier-clifton-club-burt-munro-limited-edition-watch-preview\/\">Read More&#8230;<span class=\"screen-reader-text\"> from The Baume &#038; Mercier Clifton Club Burt Munro Limited Edition official reveal<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":14503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[508,571],"tags":[],"class_list":["post-26224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baume-et-mercier","category-watch-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Baume &amp; Mercier Clifton Club Burt Munro Limited Edition official reveal<\/title>\n<meta name=\"description\" content=\"Discover the new Baume &amp; Mercier Clifton Club Burt Munro Limited Edition officially unveiled during a private dinner at Ceresio 7.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/baume-et-mercier-clifton-club-burt-munro-limited-edition-watch-preview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baume et Mercier Clifton Club Burt Munro Limited Edition\" \/>\n<meta property=\"og:description\" content=\"Discover the new Baume &amp; Mercier Clifton Club Burt Munro Limited Edition officially unveiled during a private dinner at Ceresio 7.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/baume-et-mercier-clifton-club-burt-munro-limited-edition-watch-preview\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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