{"id":25946,"date":"2021-03-18T15:28:21","date_gmt":"2021-03-18T15:28:21","guid":{"rendered":"https:\/\/www.horbiter.com\/the-omega-globemaster-is-omegas-new-vision\/"},"modified":"2021-12-01T11:03:22","modified_gmt":"2021-12-01T11:03:22","slug":"omega-globemaster-omegas-new-vision","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/omega-globemaster-omegas-new-vision\/","title":{"rendered":"The Omega Globemaster is Omega’s new vision"},"content":{"rendered":"

Last March\u2019s presentation of the new Omega Globemaster<\/strong> collection in Basel<\/strong> caused quite a stir, the manufacturer had organized a special night at the fair but, until the very last minute, it had not let any news about it leak out. At the event Stephen Urquhart<\/strong> unveiled a new range of watches symbolizing much more than just a new collection for the brand and much more than a new model of timepiece for the entire Swiss watchmaking industry.<\/p>\n

\"\"The first general reaction to the new collection was an aesthetic association of the Globemaster<\/strong> to similar Rolex<\/strong> timepieces (i.e. the Day-Date with the fluted bezel), which caused the attention to be moved away from the Globemaster<\/strong>\u2018s real features. Despite the many positive aesthetic aspects of this timepiece its pros are definitely more technical and they are at the basis of this new Omega<\/strong> project.<\/p>\n

\"\"In the last few years Omega<\/strong> has started repositioning itself upmarket and it is not a big mystery that it aims at reaching Rolex<\/strong>\u2018s position. It is well known that, in the marketing department of the manufacturer from Biel, the brand from Geneva seems to be the right competitor to match and overtake both from a brand imaging and production point of view. The fluted bezel is part of Omega<\/strong>\u2018s history too and the Omega Globemaster<\/strong> is basically the aesthetical merge of two different models, one from the 50s and the other one from the 60s. Thumbs up to Omega<\/strong> for bravely reintroducing an aesthetic detail of the brand\u2019s history that easily exposes them to shallow and superficial remarks about the Globemaster<\/strong>\u2018s appearance.<\/p>\n

\"\"Let\u2019s start taking a look at this product as a whole (case, bracelet and dial) and let\u2019s forget, for a moment, about its movement. The Omega<\/strong> Globemaster<\/strong>\u2018s collection definitely stands out when it comes to product quality: the case making, or what I call the \u201cstyle at the service of perceived quality<\/em>\u201d (like the elongated lugs for instance) and the precise couplings between parts are simply outstanding. To get a full idea of what I mean, let\u2019s take a good look at the Globemaster<\/strong> with bracelet and let\u2019s notice how the bracelet fully integrates with the case; from the lugs up to the invisible folding clasp sporting the Omega<\/strong> logo, this timepiece seems seamless. A watch, which has been thoroughly planned up to the smallest detail and that proves that the project\u2019s targets (i.e. design, product, process quality and so on) were challenging from the very beginning.<\/p>\n

\"\"The second most striking feature about this collection is its \u201cMaster Chronometer\u201d<\/em> certification. I will not go into details about that but I simpy want to quote Nick Hayek<\/strong>\u2018s words (CEO of the Swatch Group): \u201cThis new certification process for watches will benefit the entire industry, not only in Switzerland but also in China and Japan and in all those countries with a history and tradition of innovative watchmaking. More importantly it will also benefit the consumer and that is an extraordinary thing<\/em>\u201d. This quote is a strong reaffirmation of leadership and the Omega Globemaster<\/strong> is the means used by the brand to achieve this important result .<\/p>\n

\"\"The first part of the quote is a message dedicated to the brand\u2019s competitors and it can be translated into something like this: from now on, when it comes to the best Swiss tradition of chronometric precision, we will be the point of reference and we shall soon prove it (a message directed to the manufacturer from Geneva), we will also be the brand that everybody, within the watchmaking industry, will have to look up to and that includes those manufacturers from the emerging markets (keep in mind that China<\/strong> is not just a source of components but of watchmakers too) and those \u201cthreatening\u201d competitors from Japan<\/strong>. Whether you like it or not brands like Seiko<\/strong> and calibers such as the Hi-Beat<\/strong>, the Spring Drive<\/strong> technology and certifications for divers like the ISO<\/strong> really are the best in class you can find on the market. Nick Hayek\u2019<\/strong>s speech is also a clear message to end customers: we will offer you only the very best and a new way of interpreting your relationship with our brand.<\/p>\n

\"\"Going back to Omega<\/strong>\u2018s main competitor and keeping in mind that no-one would buy a Rolex<\/strong> watch simply for its assuming \u201cChronometer\u201d<\/em> writing on the dial (it is definitely not one of the main reasons why one would purchase a watch like that, at least in Italy) there\u2019s no doubt that this new certification is a big step forward in watchmaking that greatly diminishes the meaning and value of the COSC<\/strong> certification, something that, sooner or later, the manufacturer from Geneva will have to deal with. Only time will tell how the brand will decide to act. The majority of people buying luxury watches have not fully realized yet what the real meaning and value of a \u00a0Master Chronometer<\/strong> certification is, like for instance, producing a caliber that can withstand every measurable magnetic field without the need of any additional protection.<\/p>\n

\"\"These personal evaluations make me wonder a few other things about this brand: what will the impact of the Omega Globemaster<\/strong> on the other collections of the brand be? I\u2019m not talking about adopting the Master Chronometer<\/strong> certification for the other collections also (sooner or later that step will take place anyway) but more about the general message out there. Logically, from a brand and standardization point of view, the Omega<\/strong> Globemaster<\/strong> technologies should be soon extended across the entire production too, however, not all the collections are suitable to adopt this kind of technology.<\/p>\n

A classic example of this non-suitability is the classic Speedmaster<\/strong> collection (Moonwatch<\/strong> and First Omega in Space<\/strong>); this collection, sooner or later, will have to get upgraded anyway because it is the brand\u2019s flagship and it could really help to boost the current brand\u2019s repositiong on the market. In light of this what about designing a modern 321 caliber<\/strong> featuring the Master Chronometer<\/strong> certification and introducing a new series of ISO<\/strong> 6425<\/strong> certified divers (something that they still don\u2019t have in Geneva<\/strong> but that they have in Japan<\/strong> already)?<\/p>\n

(Photo credit: Horbiter\u00ae\u2019s proprietary photo-shooting)<\/p>\n

<\/div>\n

Gaetano C. @Horbiter\u00ae<\/p>\n

@Gaetano Cimmino<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Last March\u2019s presentation of the new Omega Globemaster collection in Basel caused quite a stir, the manufacturer had organized a special night at the fair but, until the very last minute, it had not let any news about it leak out. At the event Stephen Urquhart unveiled a new range of watches symbolizing much more […]<\/p>\n

Read More… from The Omega Globemaster is Omega’s new vision<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":13804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[576,571],"tags":[],"class_list":["post-25946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omega","category-watch-reviews"],"acf":[],"yoast_head":"\nOmega Globmaster<\/title>\n<meta name=\"description\" content=\"Discover the new Omega Globemaster which represents Omega's new vision of watchmaking, here in a detailed report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horbiter.com\/en\/omega-globemaster-omegas-new-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omega Globmaster\" \/>\n<meta property=\"og:description\" content=\"Discover the new Omega Globemaster which represents Omega's new vision of watchmaking, here in a detailed report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horbiter.com\/en\/omega-globemaster-omegas-new-vision\/\" \/>\n<meta property=\"og:site_name\" content=\"Horbiter \u00e8 il magazine italiano sugli orologi di lusso. 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