{"id":25788,"date":"2020-03-24T11:47:30","date_gmt":"2020-03-24T11:47:30","guid":{"rendered":"https:\/\/www.horbiter.com\/rolex-and-the-bloodhound-ssc\/"},"modified":"2023-11-02T06:29:57","modified_gmt":"2023-11-02T05:29:57","slug":"rolex-and-bloodhound-ssc-2","status":"publish","type":"post","link":"https:\/\/www.horbiter.com\/en\/rolex-and-bloodhound-ssc-2\/","title":{"rendered":"Rolex and the Bloodhound SSC partnership"},"content":{"rendered":"

Long after the expedition to the bottom of the Marianna Trench, marked by the renowned Deepsea Challenge expedition led by director David Cameron, Rolex<\/strong>\u2019s next challenge is on land. The manufacturer based in Geneva is about to enter the 1000mph club as it will be partnering with the Rolex<\/strong> Bloodhound SSC<\/strong> project, where SSC is the acronym for Super Sonic Car<\/strong> and whose goal is to set the new land speed record.<\/p>\n

\"Rolex<\/p>\n

Once again in its history, Rolex<\/strong> moves far beyond the common idea of a partnership in fine watchmaking, whose outcome is, mostly, a new timepiece named after that partner. The maison that, as I wrote some time ago (here<\/strong><\/span><\/a>) has, by accident or not, introduced the role of the Brand Ambassador in high-end watchmaking, is now at the forefront once again by introducing a new model of partnership between a fine watchmaker and other fields alike, such as motoring, speed, advanced research and soon after having become the official timing partner for Formula 1.<\/p>\n