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25 July 2019 |
IWC,
30 minutes on the wrist,
SIHH 2019,
As most brands keep reducing their new watches' overall size, there's another market trend growing at a swift pace; some brands keep releasing new alloys and unconventional materials, with ceramics being, once again, under the spotlight. Have you noticed, for instance, how many new divers' watches sporting a ceramic case ...
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19 July 2019 |
Rado,
30 minutes on the wrist,
I'm glad to see that Rado keeps re-issuing its historic timepieces and enlarging the current Captain Cook collection. That collection has a huge following and is equally appreciated by vintage Rado lovers and millennials, whose admiration for the brand's products grows at a steady pace. The 2019 Rado Captain Cook collection ...
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09 July 2019 |
MIDO,
30 minutes on the wrist,
Go deeper!,
Sometimes we need a break, and that is what my family and I did when we moved to the Isle of Ischia two weeks ago. The first half of the year is just behind the corner and, as I look forward to the second half, many are projects on-going at ...
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28 June 2019 |
Hamilton,
30 minutes on the wrist,
Hamilton is the only watch brand to showcase, on the Italian version of their official website, a page specifically dedicated to "Watches and Cinema." It proves how active is the link between the brand and the film industry; I grew up when the brand had partnered with Stanley Kubrick's 2001 ...
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25 June 2019 |
Baume & Mercier,
30 minutes on the wrist,
SIHH 2019,
The Classima is the core of Baume & Mercier and one of the Holy Grail collections from the Swiss brand. Baume & Mercier has over the years expanded its product portfolio with the Clifton, a sportier take on the Classima, in my opinion, and created fantastic co-branding watch collections like ...
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20 June 2019 |
NOMOS Glashütte,
30 minutes on the wrist,
Baselworld 2019,
There's a trait that is common to most vertically integrated watch manufacturers; they painstakingly look after every aspect of the brand: from media and communication to high-quality photography, and advertising campaigns too. It is not a given in the watch industry. NOMOS Glashütte belongs to this selected group of brands, ...
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08 June 2019 |
Hamilton,
30 minutes on the wrist,
Interstellar was Christopher Nolan's umpteenth masterpiece, a film featuring a cast of superb actors, awarded with the 2015 Academy Award for Best Visual Effects. Nolan and Nathan Crowley produced a film that excellently combines sci-fi, the theory of relativity and the paternal love of Joseph Cooper, starring Matthew McConaughey, to ...
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17 May 2019 |
Baume & Mercier,
30 minutes on the wrist,
SIHH 2019,
In the last two years, the brand has focused its efforts primarily on the launch and development of the Clifton Baumatic collection. Baume & Mercier has this year turned the spotlights on the standard Clifton collection once again, and the Clifton Club, a sporty take on the Clifton that broke ...
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06 May 2019 |
Breitling,
30 minutes on the wrist,
Baselworld 2019,
Since Georges Kern has taken the lead at Breitling, the brand has steadily changed vision, shifting from being mainly linked to modern military aviation to sign unexpected partnerships with the worlds of cinema, water sports, and motorcycles. The last in a row has been the signing of an agreement with ...
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24 April 2019 |
ROLEX,
30 minutes on the wrist,
Baselworld 2019,
A few months before Baselworld 2019's official opening, most watch forums and a few digital magazines (mainstream media looking for increasing their organic traffic) envisioned that the Rolex GMT Master 2 116710 BLNR, else said the Rolex Batman, was close to being anytime soon discontinued. That story proved to be ...
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